{"id":1565,"date":"2017-09-19T15:30:31","date_gmt":"2017-09-19T13:11:51","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/"},"modified":"2017-09-19T15:30:31","modified_gmt":"2017-09-19T13:30:31","slug":"how-to-leverage-behavioral-data-with-segment","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/","title":{"rendered":"How to Leverage Behavioral Data with Segment"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>Here is a article on How to Leverage Behavioral Data with Segment.<\/p>\n<p>Be sure to view the entire article and view the original site<\/p>\n<h3>Behavioral Data is Critical for Driving Growth<\/h3>\n<p>Tracking customer event data, such as for Kissmetrics\u2019 behavioral analytics solution, is an integral part to any successful online business\u2013but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending on your specific requirements.<\/p>\n<p>The complexity and management overhead of event tracking can rise quickly when every data-capturing tool your team adds requires developers to implement tracking code for every product. It is time consuming and can take up resources. And no big surprise, this can create friction between marketing and engineering. You definitely knew that\u2026 <em>cue engineers and marketers nodding their head slowly<\/em>\u2026<\/p>\n<h2>Customer Data Management with Segment<\/h2>\n<p>Customer data management platforms are the right way to go for leveraging customer event data across your company. We\u2019re going to focus on one we work with quite often, Segment. <\/p>\n<p>Segment, which recently raised a $64m series C, solves the customer data management problem and then some. <\/p>\n<p>Here\u2019s how it works: <\/p>\n<p>You install Segment tracking code <strong>once<\/strong> and they\u2019ll collect all customer event data and integrate it with all the top applications and send the data to them accordingly. Segment captures data from every customer touch point and then sends your customer data to the tools where it can be used most effectively. Their goal is to take the step of adding and managing unique snippets with each new tool off the table. <\/p>\n<p>Beyond the ease of adding new tools to your automation stack, all the bugs that can occur by constantly adding snippets and the contradictory data across tools is eliminated because everything flows through Segment.<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/Segment-Process-Diagram.jpg\" class=\"alignnone size-full wp-image-34086\" \/><\/p>\n<p>This is a huge win for engineering and marketing teams. Engineering can focus on creating new products and experiences and marketing is free to work with all the different tools they need without bogging down engineering. Beyond that, experimenting with new tools is easier and more feasible. <em>Cue engineering and marketing nodding happily\u2026<\/em><\/p>\n<h2>Get the Data and Use It<\/h2>\n<p>Understanding customer behavior and triggering actions based on that behavior is the lifeblood of any successful business. Collecting event data from every source possible and sharing that data across applications and organizations is necessary to accomplish that. Segment will collect data from every one of your platforms\u2013mobile, web, server and cloud. From there, it can disperse the data however needed. <\/p>\n<h2>First, Understand Behavior<\/h2>\n<p>Kissmetrics is a Customer Engagement Automation platform. That\u2019s behavioral analytics <em>plus<\/em> email campaign automation. Understand who your best customers are, and how to get more of them.<\/p>\n<p>Kissmetrics processes all the customer data and delivers reports so you can understand what\u2019s going on, what\u2019s working and what\u2019s not. It helps you determine how to interact with your customers to keep them on track. You\u2019ll find where prospects fall out of the funnel, where they get stuck and how paying customers use your product. <\/p>\n<h3>Get started fast with Segment + Kissmetrics<\/h3>\n<p>Because of Segment\u2019s straightforward integration, it\u2019s easy to get started using Kissmetrics\u2019 behavioral analytics. In no time, you\u2019ll see the data you\u2019re capturing via Segment show up in Kissmetrics to learn exactly how your prospects and customers are behaving across your website and products. <\/p>\n<p>Kissmetrics customers with Segment have raved about the integration. It\u2019s simple: your developers only need know Segment\u2019s API and two methods: <em>identify<\/em> and <em>track<\/em>. Then you\u2019re off to the races. <\/p>\n<p>If you\u2019re implementing Kissmetrics and don\u2019t plan on implementing any other tool that requires customer data tracking, you can just use Kissmetrics native integration. But if you\u2019re going to be implementing more tools, we strongly recommend using Segment. <\/p>\n<h2>Special offer to get started with Segment and Kissmetrics<\/h2>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/SegKM-V1.png\" alt=\"\" class=\"alignnone size-full wp-image-34087\" \/><\/p>\n<p>I hope you enjoyed this article on <a href=\"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/\">How to Leverage Behavioral Data with Segment<\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/blog.kissmetrics.com\/leverage-behavioral-data\/\">View original article here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1565\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1565\" ).width(jQuery( \".scroller_1565\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>Here is a article on How to Leverage Behavioral Data with Segment. Be sure to view the entire article and view the original site Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics\u2019 behavioral analytics solution, is an integral part to any successful online business\u2013but I bet you already &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Leverage Behavioral Data with Segment<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Leverage Behavioral Data with Segment - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Behavioral Data with Segment - test\" \/>\n<meta property=\"og:description\" content=\"Here is a article on How to Leverage Behavioral Data with Segment. Be sure to view the entire article and view the original site Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics\u2019 behavioral analytics solution, is an integral part to any successful online business\u2013but I bet you already &hellip; Continue reading How to Leverage Behavioral Data with Segment\" \/>\n<meta property=\"og:url\" content=\"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:author\" content=\"ytuuitutut\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-19T13:11:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-19T13:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/Segment-Process-Diagram.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fdsdfsdf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nickisosnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Leverage Behavioral Data with Segment - test","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/","og_locale":"en_US","og_type":"article","og_title":"How to Leverage Behavioral Data with Segment - test","og_description":"Here is a article on How to Leverage Behavioral Data with Segment. Be sure to view the entire article and view the original site Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics\u2019 behavioral analytics solution, is an integral part to any successful online business\u2013but I bet you already &hellip; Continue reading How to Leverage Behavioral Data with Segment","og_url":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/","og_site_name":"test","article_author":"ytuuitutut","article_published_time":"2017-09-19T13:11:51+00:00","article_modified_time":"2017-09-19T13:30:31+00:00","og_image":[{"url":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/Segment-Process-Diagram.jpg"}],"twitter_card":"summary","twitter_creator":"@fdsdfsdf","twitter_misc":{"Written by":"nickisosnowski","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/147.91.204.66\/wordpress\/#website","url":"http:\/\/147.91.204.66\/wordpress\/","name":"test","description":"test","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/147.91.204.66\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/Segment-Process-Diagram.jpg","contentUrl":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/Segment-Process-Diagram.jpg"},{"@type":"WebPage","@id":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/#webpage","url":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/","name":"How to Leverage Behavioral Data with Segment - test","isPartOf":{"@id":"http:\/\/147.91.204.66\/wordpress\/#website"},"primaryImageOfPage":{"@id":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/#primaryimage"},"datePublished":"2017-09-19T13:11:51+00:00","dateModified":"2017-09-19T13:30:31+00:00","author":{"@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054"},"breadcrumb":{"@id":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/147.91.204.66\/wordpress\/how-to-leverage-behavioral-data-with-segment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/147.91.204.66\/wordpress\/"},{"@type":"ListItem","position":2,"name":"How to Leverage Behavioral Data with Segment"}]},{"@type":"Person","@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054","name":"nickisosnowski","image":{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/#personlogo","inLanguage":"en-US","url":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","caption":"nickisosnowski"},"description":"radio sam svuda","sameAs":["ytuuitutut","https:\/\/twitter.com\/fdsdfsdf"],"url":"http:\/\/147.91.204.66\/wordpress\/author\/nickisosnowski\/"}]}},"_links":{"self":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1565"}],"collection":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/comments?post=1565"}],"version-history":[{"count":1,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1565\/revisions"}],"predecessor-version":[{"id":1567,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1565\/revisions\/1567"}],"wp:attachment":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/media?parent=1565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/categories?post=1565"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/tags?post=1565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}