{"id":1586,"date":"2017-09-20T14:37:44","date_gmt":"2017-09-20T12:36:38","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/"},"modified":"2017-09-20T14:37:44","modified_gmt":"2017-09-20T12:37:44","slug":"setting-your-customer-engagement-emails-on-automation-using-kissmetrics","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/","title":{"rendered":"Setting Your Customer Engagement Emails on Automation Using Kissmetrics"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>Here is a article on Setting Your Customer Engagement Emails on Automation Using Kissmetrics.<\/p>\n<p>Be sure to read the entire essay and view the original source<\/p>\n<p>Human attention spans are embarrassingly bad. <\/p>\n<p>I\u2019d be lucky to get just 5% of people to read this <em>entire<\/em> post. Most probably won\u2019t get past the intro, so I\u2019ll get to the point:<\/p>\n<p>In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success.<\/p>\n<p>Fads come and go (by definition) and companies have short lifespans. Here one day, closed (or acquired) the next. <\/p>\n<p>Brands that will succeed are the ones that keep customers engaged and <em>re<\/em>-purchasing.<\/p>\n<p>Companies like Netflix, Facebook, and Amazon succeed, in part, because they keep users <em>engaged<\/em>. Netflix keeps producing great content, which keeps people coming back. Facebook has a great, addictive product that <em>billions of people use everyday<\/em>, and Amazon has made billions off keeping customers to come back and make more (and more) purchases. <\/p>\n<p>To keep customers engaged, they\u2019ll need to be <em>informed<\/em> on what they\u2019re missing without you. To do that, you can send behaviorally-targeted emails towards the relevant group of users.<\/p>\n<p>Here\u2019s how to spot your unengaged users, and get them re-engaged. And this is all done with Kissmetrics.<\/p>\n<h2>Just What the Heck is an Unengaged User?<\/h2>\n<p>Before we dive into the <em>hows<\/em>, we\u2019ll first need to know what an unengaged user looks like. <\/p>\n<p>There are <em>active<\/em> users and there are <em>engaged<\/em> users. <\/p>\n<p><em>Active<\/em> means they have logged in. Even if they login, stare the screen for a few minutes, and leave they can be considered active. <\/p>\n<p>An <em>engaged<\/em> user is one who uses the product in a meaningful way. They use features, comment on statuses, send messages, and share photos. <\/p>\n<p>Each product will have different conditions of what makes an engaged user, but one thing is for sure \u2013 they need to be <em>using<\/em> the product and interacting with it, not just logging in.<\/p>\n<p>We\u2019ll use a SaaS company as an example in this post. And we\u2019ll set our definitions of unengaged and engaged customers:<\/p>\n<ul>\n<li><strong>Engaged<\/strong> \u2013 Has used at least 3 features 4 different times in the last 7 days.<\/li>\n<li><strong>Unengaged<\/strong> \u2013 Has not used any feature the past 14 days.<\/li>\n<\/ul>\n<p>Now that we have our definitions, we\u2019ll monitor our unengaged users using Kissmetrics Populations and then target them using Kissmetrics Campaigns.<\/p>\n<h2>Monitoring With Populations<\/h2>\n<p><em>Populations<\/em> was created for growth\/marketing and product teams to help them keep track of their growth cycle. With just a few clicks you\u2019ll be able to monitor the KPIs that matter to your company. <\/p>\n<p>For this post, we have to goal of shrinking our unengaged user base. So we\u2019ll create Population that tracks the users that have not used any feature in the last 14 days. <\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/create-new-population-used-feature.png\" class=\"alignnone size-full wp-image-34076\" \/><\/p>\n<p>Let\u2019s see how many users are in this Population:<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/unengaged-users-population.png\" class=\"alignnone size-full wp-image-34078\" \/><\/p>\n<p>So we have our Population in place. Since these are our unengaged users, we\u2019ll want to reduce the number of people in this Population. Let\u2019s take our first step by creating a Campaign. <\/p>\n<h2>Send Behavior-Based Email Messages Using Campaigns<\/h2>\n<p>Campaigns is one of my favorite features in Kissmetrics. Once you find a segment of users that need to be nudged \u2013 whether it\u2019s toward conversion, using features, logging in, etc. \u2013 you pull up Campaigns and create the perfect email to nudge them. <\/p>\n<p>There are a number of things you can use Campaigns for. In this case, we\u2019re using it to get our unengaged users in the product and using the features. <\/p>\n<p>In Campaigns, we\u2019ll create a new email message:<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/email-to-unengaged-user.png\" class=\"alignnone size-full wp-image-34079\" \/><\/p>\n<p>And we\u2019ll target the people in the Population we previously created:<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/is-in-population-unengaged.png\" class=\"alignnone size-full wp-image-34080\" \/><\/p>\n<p>We\u2019ll then set our conversion goal. This means that we determine if the Campaign is successful if the users do a specified event. For us, that event will be <em>Used Feature<\/em>. <\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/reengagement-campaign-kissmetrics.png\" class=\"alignnone size-full wp-image-34081\" \/><\/p>\n<p>We\u2019ll then track the results in Campaigns, where it\u2019ll say how effective the Campaign has been. Here are the results from a different Campaign:<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/power-user-feedback-campaign-goal.png\" class=\"alignnone size-full wp-image-34082\" \/><\/p>\n<p>And we can\u2019t forget about Populations. Once we have our Campaign running, we\u2019ll check the Population to see if it\u2019s growing (bad) or shrinking (good).<\/p>\n<h3>Minor Interruption<\/h3>\n<p>Prefer to just watch our promo videos for Campaigns and Populations? Just hit play below \u2013 let\u2019s start with Populations:<\/p>\n<p>And Campaigns:<\/p>\n<h2>Conclusion<\/h2>\n<p>No matter how sticky your product, there will always be a group of unengaged users. <\/p>\n<p>Even the ultra-addicting Facebook gets unengaged users. <\/p>\n<p>And how do they bring them back?<\/p>\n<p>Through emails. <\/p>\n<p>Don\u2019t believe me? Just get off Facebook for a few days (if you can) and you\u2019ll eventually receive the barrage of emails that come like clockwork. <\/p>\n<p>New friend suggestions, did you see <em>person\u2019s<\/em> comment <em>person\u2019s<\/em> status, <em>person<\/em> added a new photo, and you have <em>99 notifications, 5 pokes, and 3 new friend requests<\/em>. <\/p>\n<p>All designed to get you <del datetime=\"2017-08-23T22:38:46+00:00\">sucked into<\/del> back and using Facebook once again.<\/p>\n<div class=\"related-posts\">\n<div id=\"related-posts-MRP_all\" class=\"related-posts-type\">\n<h2>Related Posts<\/h2>\n<\/div>\n<\/div>\n<p>I hope you enjoyed this article on <a href=\"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/\">Setting Your Customer Engagement Emails on Automation Using Kissmetrics<\/a><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/blog.kissmetrics.com\/engagement-emails-on-automation\/\">View original article here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1586\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1586\" ).width(jQuery( \".scroller_1586\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>Here is a article on Setting Your Customer Engagement Emails on Automation Using Kissmetrics. Be sure to read the entire essay and view the original source Human attention spans are embarrassingly bad. I\u2019d be lucky to get just 5% of people to read this entire post. Most probably won\u2019t get past the intro, so I\u2019ll &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Setting Your Customer Engagement Emails on Automation Using Kissmetrics<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Setting Your Customer Engagement Emails on Automation Using Kissmetrics - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting Your Customer Engagement Emails on Automation Using Kissmetrics - test\" \/>\n<meta property=\"og:description\" content=\"Here is a article on Setting Your Customer Engagement Emails on Automation Using Kissmetrics. Be sure to read the entire essay and view the original source Human attention spans are embarrassingly bad. I\u2019d be lucky to get just 5% of people to read this entire post. Most probably won\u2019t get past the intro, so I\u2019ll &hellip; Continue reading Setting Your Customer Engagement Emails on Automation Using Kissmetrics\" \/>\n<meta property=\"og:url\" content=\"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:author\" content=\"ytuuitutut\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-20T12:36:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-20T12:37:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/create-new-population-used-feature.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fdsdfsdf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nickisosnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting Your Customer Engagement Emails on Automation Using Kissmetrics - test","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/","og_locale":"en_US","og_type":"article","og_title":"Setting Your Customer Engagement Emails on Automation Using Kissmetrics - test","og_description":"Here is a article on Setting Your Customer Engagement Emails on Automation Using Kissmetrics. Be sure to read the entire essay and view the original source Human attention spans are embarrassingly bad. I\u2019d be lucky to get just 5% of people to read this entire post. Most probably won\u2019t get past the intro, so I\u2019ll &hellip; Continue reading Setting Your Customer Engagement Emails on Automation Using Kissmetrics","og_url":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/","og_site_name":"test","article_author":"ytuuitutut","article_published_time":"2017-09-20T12:36:38+00:00","article_modified_time":"2017-09-20T12:37:44+00:00","og_image":[{"url":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/create-new-population-used-feature.png"}],"twitter_card":"summary","twitter_creator":"@fdsdfsdf","twitter_misc":{"Written by":"nickisosnowski","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/147.91.204.66\/wordpress\/#website","url":"http:\/\/147.91.204.66\/wordpress\/","name":"test","description":"test","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/147.91.204.66\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/#primaryimage","inLanguage":"en-US","url":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/create-new-population-used-feature.png","contentUrl":"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/08\/create-new-population-used-feature.png"},{"@type":"WebPage","@id":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/#webpage","url":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/","name":"Setting Your Customer Engagement Emails on Automation Using Kissmetrics - test","isPartOf":{"@id":"http:\/\/147.91.204.66\/wordpress\/#website"},"primaryImageOfPage":{"@id":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/#primaryimage"},"datePublished":"2017-09-20T12:36:38+00:00","dateModified":"2017-09-20T12:37:44+00:00","author":{"@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054"},"breadcrumb":{"@id":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/147.91.204.66\/wordpress\/setting-your-customer-engagement-emails-on-automation-using-kissmetrics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/147.91.204.66\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Setting Your Customer Engagement Emails on Automation Using Kissmetrics"}]},{"@type":"Person","@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054","name":"nickisosnowski","image":{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/#personlogo","inLanguage":"en-US","url":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","caption":"nickisosnowski"},"description":"radio sam svuda","sameAs":["ytuuitutut","https:\/\/twitter.com\/fdsdfsdf"],"url":"http:\/\/147.91.204.66\/wordpress\/author\/nickisosnowski\/"}]}},"_links":{"self":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1586"}],"collection":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/comments?post=1586"}],"version-history":[{"count":1,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1586\/revisions"}],"predecessor-version":[{"id":1590,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1586\/revisions\/1590"}],"wp:attachment":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/media?parent=1586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/categories?post=1586"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/tags?post=1586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}