{"id":1659,"date":"2017-09-21T14:55:00","date_gmt":"2017-09-21T11:46:38","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/"},"modified":"2017-09-21T14:55:00","modified_gmt":"2017-09-21T12:55:00","slug":"google-kills-test-of-second-description-in-search-ads","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/","title":{"rendered":"Google kills test of second description in search ads"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>\n  .ui-tabs {display: table; }<br \/>\n  .ui-tabs-nav {display: table;}<\/p>\n<p>a.ui-tabs-anchor {<br \/>\n\tfont-family: Tahoma;<br \/>\n\tfont-size: 15px;<br \/>\n\tcolor: #B52700;<br \/>\n        margin: 5px 20px;<br \/>\n}<\/p>\n<p>div.ui-tabs-panel {<br \/>\n\tfont-family: Tahoma;<br \/>\n\tfont-size: 14px;<br \/>\n\tfont-weight: normal;<br \/>\n\tcolor: #B35B22;<br \/>\n}<\/p>\n<p>See details of post Google kills test of second description in search ads below<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-269875\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/02\/google-adwords-green-outline-ad2-2017-1920-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p>A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords.\u00a0The extra line of copy would add up to 80 more characters to ads.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-282972\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/adwords-second-description-text-ad-test-ending.jpg\" alt=\"\" width=\"357\" height=\"129\" \/><\/p>\n<hr \/>\n<div id=\"div-gpt-ad-ch-sem-articlemodule\" class=\"hidden-sm hidden-xs hidden-md\" \/>\n<div class=\"about-author row hidden-xs\">\n<h3>About The Author<\/h3>\n<div class=\"information col-lg-12 col-md-12 col-sm-12\">\n<div class=\"author-module\">\n<div class=\"avatar\">\n\t\t\t<img src=\"http:\/\/searchengineland.com\/images\/authors\/GinnyMarvin-lg.jpg\" \/><\/div>\n<div class=\"about\">\n<p>\t\t\t\tAs Third Door Media&#8217;s paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.\t\t\t<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Hope you enjoyed this article on <a href=\"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/\">Google kills test of second description in search ads<\/a><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/2-CrRvzuou0\/google-kills-second-description-line-ad-copy-test-adwords-282971\">view the original article here<\/a><\/p>\n<p> jQuery(document).ready(function() {<br \/>\n    jQuery( &#8220;#tabs_1659&#8221; ).tabs({<br \/>\n    collapsible: true,<br \/>\n    active: false<br \/>\n        });<br \/>\n\tjQuery( &#8220;.scroller_1659&#8221; ).width(jQuery( &#8220;.scroller_1659&#8221; ).width()+1);<\/p>\n<p>  });<\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1659\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1659\" ).width(jQuery( \".scroller_1659\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>.ui-tabs {display: table; } .ui-tabs-nav {display: table;} a.ui-tabs-anchor { font-family: Tahoma; font-size: 15px; color: #B52700; margin: 5px 20px; } div.ui-tabs-panel { font-family: Tahoma; font-size: 14px; font-weight: normal; color: #B35B22; } See details of post Google kills test of second description in search ads below A little over six months ago, Google began a small test &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Google kills test of second description in search ads<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google kills test of second description in search ads - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google kills test of second description in search ads - test\" \/>\n<meta property=\"og:description\" content=\".ui-tabs {display: table; } .ui-tabs-nav {display: table;} a.ui-tabs-anchor { font-family: Tahoma; font-size: 15px; color: #B52700; margin: 5px 20px; } div.ui-tabs-panel { font-family: Tahoma; font-size: 14px; font-weight: normal; color: #B35B22; } See details of post Google kills test of second description in search ads below A little over six months ago, Google began a small test &hellip; Continue reading Google kills test of second description in search ads\" \/>\n<meta property=\"og:url\" content=\"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:author\" content=\"ytuuitutut\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-21T11:46:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-21T12:55:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/02\/google-adwords-green-outline-ad2-2017-1920-800x450.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fdsdfsdf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nickisosnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google kills test of second description in search ads - test","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/","og_locale":"en_US","og_type":"article","og_title":"Google kills test of second description in search ads - test","og_description":".ui-tabs {display: table; } .ui-tabs-nav {display: table;} a.ui-tabs-anchor { font-family: Tahoma; font-size: 15px; color: #B52700; margin: 5px 20px; } div.ui-tabs-panel { font-family: Tahoma; font-size: 14px; font-weight: normal; color: #B35B22; } See details of post Google kills test of second description in search ads below A little over six months ago, Google began a small test &hellip; Continue reading Google kills test of second description in search ads","og_url":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/","og_site_name":"test","article_author":"ytuuitutut","article_published_time":"2017-09-21T11:46:38+00:00","article_modified_time":"2017-09-21T12:55:00+00:00","og_image":[{"url":"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/02\/google-adwords-green-outline-ad2-2017-1920-800x450.jpg"}],"twitter_card":"summary","twitter_creator":"@fdsdfsdf","twitter_misc":{"Written by":"nickisosnowski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/147.91.204.66\/wordpress\/#website","url":"http:\/\/147.91.204.66\/wordpress\/","name":"test","description":"test","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/147.91.204.66\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/#primaryimage","inLanguage":"en-US","url":"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/02\/google-adwords-green-outline-ad2-2017-1920-800x450.jpg","contentUrl":"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/02\/google-adwords-green-outline-ad2-2017-1920-800x450.jpg"},{"@type":"WebPage","@id":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/#webpage","url":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/","name":"Google kills test of second description in search ads - test","isPartOf":{"@id":"http:\/\/147.91.204.66\/wordpress\/#website"},"primaryImageOfPage":{"@id":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/#primaryimage"},"datePublished":"2017-09-21T11:46:38+00:00","dateModified":"2017-09-21T12:55:00+00:00","author":{"@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054"},"breadcrumb":{"@id":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/147.91.204.66\/wordpress\/google-kills-test-of-second-description-in-search-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/147.91.204.66\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Google kills test of second description in search ads"}]},{"@type":"Person","@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054","name":"nickisosnowski","image":{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/#personlogo","inLanguage":"en-US","url":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","caption":"nickisosnowski"},"description":"radio sam svuda","sameAs":["ytuuitutut","https:\/\/twitter.com\/fdsdfsdf"],"url":"http:\/\/147.91.204.66\/wordpress\/author\/nickisosnowski\/"}]}},"_links":{"self":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1659"}],"collection":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/comments?post=1659"}],"version-history":[{"count":1,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1659\/revisions"}],"predecessor-version":[{"id":1662,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1659\/revisions\/1662"}],"wp:attachment":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/media?parent=1659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/categories?post=1659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/tags?post=1659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}