{"id":1702,"date":"2017-09-24T05:58:53","date_gmt":"2017-09-24T03:58:53","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/what-facebook-watch-will-mean-for-marketers\/"},"modified":"2017-09-24T05:58:53","modified_gmt":"2017-09-24T03:58:53","slug":"what-facebook-watch-will-mean-for-marketers","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/what-facebook-watch-will-mean-for-marketers\/","title":{"rendered":"What Facebook Watch Will Mean for Marketers"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>Here is a article on What Facebook Watch Will Mean for Marketers.<\/p>\n<p>Be sure to digest the entire essay and view the main site<\/p>\n<p>It was only a matter of time.<\/p>\n<p>Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game.<\/p>\n<p>What is Facebook Watch, and what does it mean for you your marketing strategy?<\/p>\n<h2>What is Facebook Watch?<\/h2>\n<p>Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company\u2019s entr\u00e9e into episodic streaming video. Videos range from mini documentaries to live sporting events, courtesy of partnerships with Major League Baseball. There is a set group of publishers at launch, but the company plans to open it up to more creators soon.<\/p>\n<h3>How will Facebook Watch make money?<\/h3>\n<p>Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%.<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/09\/facebook-watch-app.jpg\" class=\"alignnone size-full wp-image-34211\" \/><\/p>\n<p><em>Facebook Watch is the company\u2019s entr\u00e9e into episodic streaming video. (Image Source)<\/em><\/p>\n<h3>What makes Facebook Watch different from other streaming services?<\/h3>\n<p>The streaming video space is undeniably crowded, so Facebook had to find a way to make Facebook Watch stand out. There are three main ways Facebook Watch is different, all of which bode well for its staying power.<\/p>\n<ol>\n<li>Original video content, which can be viewed through a new tab called \u201cWatch,\u201d is <strong>exclusive<\/strong> to Facebook Watch and can\u2019t be seen anywhere else (with the exception of the live content available through deals like the one with Major League Baseball).<\/li>\n<li>Because it\u2019s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. All they have to do is be logged in to their Facebook account.<\/li>\n<li>Finally, and perhaps most importantly, Facebook Watch is <strong>hyper-personalized<\/strong> in a way no streaming platform has been before.<\/li>\n<\/ol>\n<h2>The New \u201cSocial Viewing\u201d Trend<\/h2>\n<p>Facebook Watch\u2019s personalization takes advantage of everything users already love about the platform \u2013 it\u2019s personal, and it\u2019s social. People love getting recommendations for the things they love, and they love sharing those things with friends.<\/p>\n<ul>\n<li>Facebook Watch provides personalized recommendations in its Discover tab, using fun, Facebook-esque categories like \u201cMost Talked About,\u201d \u201cWhat\u2019s Making People Laugh,\u201d and \u201cShows Your Friends Are Watching.\u201d<\/li>\n<li>Subscribing to a show instantly connects Facebook users with fellow fans through show-linked Groups.<\/li>\n<li>During a show, Facebook users get access to a live comment section where they can chat with other viewers and friends in real-time.<\/li>\n<\/ul>\n<p>All these features indicate a strong focus on social viewing. While the social viewing trend is new, we have seen it before.<\/p>\n<p>For example, in April of this year, Tumblr launched its video chat service Cabana. The app functions like a Tumblr\/FaceTime hybrid, where users can watch their friends\u2019 reactions in real time as they all watch a video together.<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/09\/Cabana-tumblr.jpg\" alt=\"cabana video app\" class=\"alignnone size-full wp-image-34210\" \/><\/p>\n<p><em>Tumblr\u2019s Cabana app brings friends together to watch and react to videos in real time. (Image Source)<\/em><\/p>\n<p>Social viewing veteran YouTube has been making some changes, too. Also in August, YouTube added in-app chat to its Android and iOS apps. Previously, users could only share videos out to other apps, such as Twitter or text message, but now conversations can also happen natively within YouTube. The interface is similar to Google Hangouts and appears to be YouTube\u2019s answer to the messaging functionality offered by Instagram and Snapchat.<\/p>\n<p><img src=\"https:\/\/blog.kissmetrics.com\/wp-content\/uploads\/2017\/09\/YouTube-in-app-chat.jpg\" class=\"alignnone size-full wp-image-34212\" \/><\/p>\n<p><em>YouTube has recently launched in-app chat, keeping users chatting natively with their friends. (Image Source)<\/em><\/p>\n<p>When multiple social media platforms follow suit, it\u2019s a sure sign a new trend is here to stay. Social viewing is not going away, so how can marketers take advantage of it?<\/p>\n<h2>What Facebook Watch means for marketers<\/h2>\n<p>Facebook has 1.32 billion users who check in on a daily basis. For anyone who\u2019s wondering, their monthly active users just hit 2 billion.<\/p>\n<p>Either number means Watch is a major initiative at Facebook that marketers should not ignore. Facebook plans to integrate Watch episodes into the News Feed, and the company has a track record of using the News Feed to drive new features to success.<\/p>\n<p>Here are four ways Facebook Watch will change the game for marketers.<\/p>\n<h3>1. Ad break ads will likely become more important for Facebook advertisers<\/h3>\n<p>In an increasingly internet-marketing-savvy world, people are getting better at tuning ads out. Just last year, Google gave up on its right sidebar ads and removed them.<\/p>\n<p>Fortunately for advertisers, Facebook Watch promises great things. There\u2019s a lot of noise in a Facebook user\u2019s News Feed, so it\u2019s not always easy for your ad to grab attention. But with video, you have a captive audience who is stuck watching your ad. They can\u2019t simply scroll down their feed to get away from it.<\/p>\n<p>Longer videos will only increase the effectiveness of ad break mid roll ads. And if Facebook adds social engagement functionality within the ads themselves, such as reactions and sharing, they\u2019ll perform even better.<\/p>\n<p>Traditional television has been on a downward trend for years. Facebook Watch will only accelerate the ongoing shift of ad dollars from TV to digital and mobile.<\/p>\n<h3>2. Facebook Watch gives influencers and social creators a powerful new channel<\/h3>\n<p>As promising as the ad breaks are, it\u2019s notable that Facebook Watch publishers can opt out of them entirely. Instead, they can make money through product placement, as long as they tag the sponsor for transparency. One can imagine the implications this has for budding videographers, actors, singers, and documentarians who hope to fund their growth via influencer partnerships.<\/p>\n<p>The rise of the influencer owes much of its success in large part to YouTube. But Facebook Watch could prove to be even more fruitful for influencers. <\/p>\n<p>For instance, Facebook Watch will open up new viewing patterns that are less search-oriented than YouTube. Users who watch or subscribe to programs will see those appear in their News Feed along with the other daily updates from friends, rather than having to go to YouTube to check for the latest uploads. This gives influencers a huge opportunity to increase engagement through video, as fan affinity with influencers will become even more important.<\/p>\n<h3>3. Facebook Live may become even more important for brands.<\/h3>\n<p>Facebook Live, along with Instagram Live, has been gaining popularity with brands ever since it came out two years ago.<\/p>\n<p>Facebook Live allows brands to humanize themselves and connect with fans in real-time. The live shows and events on Facebook Watch will do the same.<\/p>\n<p>It\u2019s inevitable that one day Facebook will let brands join in on the fun as Facebook opens up Facebook Watch to more publishers. (Those who are interested can apply via this page on Facebook help.) Brands can start practicing now by focusing on Facebook Live.<\/p>\n<p>What resonates with your fans? Do they prefer a structured video format, or something more casual? How often do they want to watch? Daily shows in particular could be a goldmine for brands. The frequency keeps users coming back, ensuring a lucrative return for product placement or ad breaks. That consistent association with their favorite show could make consumers fall in love with your brand. <\/p>\n<h3>4. Ultimately, Facebook Watch changes the game for video content marketers<\/h3>\n<p>Facebook heavily emphasized the community aspect of Facebook Watch in their official announcement: <\/p>\n<blockquote>\n<p>\u201cWatching video on Facebook has the incredible power to connect people, spark conversation and foster community,\u201d said Daniel Danker, Facebook\u2019s product director. \u201cOn Facebook, videos are discovered through friends and bring communities together.\u201d<\/p>\n<\/blockquote>\n<p>Three of the four bullet points in the release mentioned connection and bringing people together. Even the few seed shows Facebook funded are touted as \u201ccommunity-oriented\u201d video series.<\/p>\n<p>It makes sense: The sense of community is what led people to fall in love with the platform in the first place.<\/p>\n<p>Because of this, Facebook Watch will likely see much higher sharing and social engagement than other platforms.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/blog.kissmetrics.com\/facebook-watch-mean-for-marketers\/\">View original article here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1702\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1702\" ).width(jQuery( \".scroller_1702\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>Here is a article on What Facebook Watch Will Mean for Marketers. Be sure to digest the entire essay and view the main site It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/what-facebook-watch-will-mean-for-marketers\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">What Facebook Watch Will Mean for Marketers<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Facebook Watch Will Mean for Marketers - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/what-facebook-watch-will-mean-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Facebook Watch Will Mean for Marketers - test\" \/>\n<meta property=\"og:description\" content=\"Here is a article on What Facebook Watch Will Mean for Marketers. 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