{"id":1705,"date":"2017-09-24T15:36:50","date_gmt":"2017-09-24T13:36:50","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/3-behavioral-stats-for-retailers-to-supercharge-your-holiday-strategy\/"},"modified":"2017-09-24T15:36:50","modified_gmt":"2017-09-24T13:36:50","slug":"3-behavioral-stats-for-retailers-to-supercharge-your-holiday-strategy","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/3-behavioral-stats-for-retailers-to-supercharge-your-holiday-strategy\/","title":{"rendered":"3 behavioral stats for retailers to supercharge your holiday strategy"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>See details of post 3 behavioral stats for retailers to supercharge your holiday strategy below<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-219938\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2017\/07\/holiday-retail-mobile-amazon-1920-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/>What\u2019s different about the holidays this year? If you\u2019re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently.<\/p>\n<p>At the company I work for, Salsify, we analyze aggregate retail search activity, and we\u2019ve discovered it grows more widely distributed during the shopping period leading up to the holidays. We\u2019ve recently conducted research\u00a0(registration required) on the keywords that shoppers use around the holidays and we\u2019ve identified important opportunities for brands to expand their keyword lists. Leading brands are also dramatically boosting the pace of their product content updates to capitalize on the opportunity throughout the season to win market share.<\/p>\n<p>Let\u2019s run through the top three takeaways from our study:<\/p>\n<p><strong>1. The 2016 holiday season drove a 30 percent increase in the number of top retail search terms \u2014 those in the 90th percentile or above in terms of search frequency.<\/strong><\/p>\n<p>Consumers aren\u2019t just searching more during the holiday season; they are also searching across a much wider variety of terms. An analysis of all retail searches run across several of our company\u2019s retail partners between January and December 2016 showed that the universe of \u201cpopular search queries\u201d expands considerably in November and December.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-223598\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2017\/09\/query_growth-622x600.png\" alt=\"\" width=\"622\" height=\"600\" \/><\/p>\n<p>What this means for brands is pretty evident: You need to be responsive to this change in behavior. Just to be found, let alone bought by your target customers, your product content on Amazon, Walmart and other channels needs to reflect relevant, holiday-oriented terms as the season gets under way.<\/p>\n<p>If your product fits the description of a \u201cstocking stuffer\u201d or a \u201cgreat gift for kids,\u201d for example, it\u2019s vital that you add in language during the month of October or early November \u2014 just as consumers are switching into gift-buying mode.<\/p>\n<p><strong>2. Seventy-six percent more product detail page content updates were pushed during an average holiday month versus an average non-holiday month.<\/strong><\/p>\n<p>Brands are indeed taking a substantially more active role in their product content leading into the holiday season.<\/p>\n<p>We examined six full months of product content pushes and updates across more than 50 large retailers in the apparel, toys, home and garden and associated industries (all of them were our company\u2019s customers). Collectively, the brands included in this sample oversee the management of more than 10 million SKUs.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/tbFz0r-DFwA\/3-behavioral-stats-retailers-supercharge-holiday-strategy-282996\">see more here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1705\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1705\" ).width(jQuery( \".scroller_1705\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>See details of post 3 behavioral stats for retailers to supercharge your holiday strategy below What\u2019s different about the holidays this year? If you\u2019re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/3-behavioral-stats-for-retailers-to-supercharge-your-holiday-strategy\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">3 behavioral stats for retailers to supercharge your holiday strategy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 behavioral stats for retailers to supercharge your holiday strategy - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/3-behavioral-stats-for-retailers-to-supercharge-your-holiday-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 behavioral stats for retailers to supercharge your holiday strategy - test\" \/>\n<meta property=\"og:description\" content=\"See details of post 3 behavioral stats for retailers to supercharge your holiday strategy below What\u2019s different about the holidays this year? If you\u2019re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. 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If you\u2019re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. 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