{"id":1787,"date":"2017-10-06T20:20:12","date_gmt":"2017-10-06T18:20:12","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/"},"modified":"2017-10-06T20:20:12","modified_gmt":"2017-10-06T18:20:12","slug":"bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/","title":{"rendered":"Bing Ads rolling out Dynamic Search Ads to US and UK"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>See details of post Bing Ads rolling out Dynamic Search Ads to US and UK below<\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-241601 aligncenter\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2016\/02\/bing-teal-logo-wordmark1-1920-800x450.png\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p>Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform\u2019s online interface today, and it will roll out to Bing Ads Editor throughout October.<\/p>\n<h3>How DSA works<\/h3>\n<p>DSA is an automated way of allowing Bing to serve ads to searchers without an advertiser having to specify certain keywords or landing pages to target. Bing\u2019s organic crawling algorithm assesses content and then matches it to user queries based on what it perceives to be relevant to the searcher, driving them to the relevant URL.<\/p>\n<p>This process is further automated by Bing dynamically generating the ad headline the searcher sees. When possible, it will include copy to address any real-time signals that might be useful, such as intent or location.<\/p>\n<p>DSA is frequently helpful to search marketers due to its ability to find new search terms automatically that may be worthwhile to add to the account. It can also be particularly beneficial in situations like an e-commerce site with hundreds of SKUs or model numbers, saving advertisers from having to bid on every single instance of a model or product ID.<\/p>\n<h3>How to set up a DSA campaign<\/h3>\n<p>Pre-existing DSA campaigns in AdWords can be imported directly to save time. Setting up new ones takes just a few steps.<\/p>\n<p>As with other new campaigns, a budget and name are specified, with an additional field for the website that traffic will be driven to:<\/p>\n<p><img loading=\"lazy\" class=\"size-large wp-image-283907 aligncenter\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/bing_dsasetup-800x351.png\" alt=\"\" width=\"800\" height=\"351\" \/><\/p>\n<p>Next, an advertiser specifies what sections of the website should be crawled. Advertisers can choose to have the whole site crawled, just specific pages, or specific categories of web pages. (Note: Category options are continually being updated, so accounts may have limited or no options yet.)<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-283910 aligncenter\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/sel_dsa_targetoptions.png\" alt=\"\" width=\"450\" height=\"216\" \/><\/p>\n<p>Advertisers can specify multiple ad targets using these options and set default bids separately as appropriate for their goals. In this example, an advertiser has opted to use the default $1.00 bid that\u2019s set at the ad group level, with separate bids for URLs containing \u201cclearance\u201d and another for instances where the page title includes \u201cspecial packages.\u201d<\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-283909 aligncenter\" src=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/sel_dsa_targets.png\" alt=\"\" width=\"785\" height=\"478\" \/><\/p>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/VLrwklKdV1w\/bing-ads-rolling-dynamic-search-ads-us-uk-283905\">view the original article here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1787\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1787\" ).width(jQuery( \".scroller_1787\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>See details of post Bing Ads rolling out Dynamic Search Ads to US and UK below Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform\u2019s online interface today, and it will roll out to Bing Ads Editor throughout October. &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Bing Ads rolling out Dynamic Search Ads to US and UK<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bing Ads rolling out Dynamic Search Ads to US and UK - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bing Ads rolling out Dynamic Search Ads to US and UK - test\" \/>\n<meta property=\"og:description\" content=\"See details of post Bing Ads rolling out Dynamic Search Ads to US and UK below Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. DSA support is available in the platform\u2019s online interface today, and it will roll out to Bing Ads Editor throughout October. &hellip; Continue reading Bing Ads rolling out Dynamic Search Ads to US and UK\" \/>\n<meta property=\"og:url\" content=\"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:author\" content=\"ytuuitutut\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T18:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2016\/02\/bing-teal-logo-wordmark1-1920-800x450.png\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fdsdfsdf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nickisosnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bing Ads rolling out Dynamic Search Ads to US and UK - test","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/147.91.204.66\/wordpress\/bing-ads-rolling-out-dynamic-search-ads-to-us-and-uk\/","og_locale":"en_US","og_type":"article","og_title":"Bing Ads rolling out Dynamic Search Ads to US and UK - test","og_description":"See details of post Bing Ads rolling out Dynamic Search Ads to US and UK below Advertisers in the US and UK can now run Dynamic Search Ads (DSA) in the Bing Ads platform. 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