{"id":1789,"date":"2017-10-07T14:17:15","date_gmt":"2017-10-07T12:17:15","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/"},"modified":"2017-10-07T14:17:15","modified_gmt":"2017-10-07T12:17:15","slug":"visually-understanding-your-site-structure-and-external-link-weight-impact","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/","title":{"rendered":"Visually understanding your site structure and external link weight impact"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>See details of post Visually understanding your site structure and external link weight impact below<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-283853\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/gephi-davies-SEL-1200-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/><\/p>\n<p>They say a picture is worth a thousand words \u2014 and wow, are they correct!<\/p>\n<p>Today, I\u2019m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we\u2019ll also discuss other applications of this technique using analytics metrics or other third-party data.<\/p>\n<p>There are a number of reasons you would want to do this, among them to provide a visual context to data. As we will see below, visual representations of data can assist in quickly identifying patterns in site structures that may not be evident when viewed as a spreadsheet or as raw data. You can also use these visuals to explain to clients and other stakeholders what\u2019s going on in a site structure.<\/p>\n<p>To build a visual representation of our site structure as it relates to incoming links, we will be:<\/p>\n<ul>\n<li>running Screaming Frog to gather internal page data and link structure.<\/li>\n<li>adding the number of backlinks each page has to the page\u2019s metrics.<\/li>\n<li>using Gephi to create a visual representation of this data.<\/li>\n<\/ul>\n<p>For those unfamiliar with Gephi, it\u2019s an open-source data visualization tool \u2014 basically, it turns data into an interactive picture.<\/p>\n<h2>Getting your core data<\/h2>\n<p>Regardless of whether you want to visualize your site structure relative to your site traffic or another metric, the process is essentially the same. So, let\u2019s begin by\u2026<\/p>\n<h3>Collecting your internal link structure<\/h3>\n<p>The first step is to download Screaming Frog if you don\u2019t already have it installed. For sites under 500 URLs, the free version will suffice; those with larger sites may want to purchase the premium version, though they can still use the free version to get some rough ideas of what their site structure is doing.<\/p>\n<p>Now, use Screaming Frog to crawl the site you want to map. You don\u2019t need to collect the images, CSS, JavaScript and so on, so the spider configuration should look like the screen shot below. (However, you will want to make your own decisions about whether you want to crawl subdomains and so on, based on your needs and site structure.)<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-282707\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/gepohi-article.jpg\" alt=\"Screaming Frog\" width=\"624\" height=\"470\" \/><\/p>\n<p>Enter the domain \u00a0you want to check and click \u201cStart.\u201d\u00a0Once the crawl is completed, it\u2019s time to export the data and clean it up a bit. To do this, simply go to:<\/p>\n<p>Bulk Export &gt; Response Codes &gt; Success (2xx) Inlinks<\/p>\n<p>Once downloaded, open the file and do the following:<\/p>\n<ul>\n<li>Delete the first row containing \u201cAll Inlinks.\u201d<\/li>\n<li>Delete the first column, \u201cType.\u201d<\/li>\n<li>Rename the \u201cDestination\u201d column \u201cTarget.\u201d<\/li>\n<li>Delete all other columns besides \u201cSource\u201d and \u201cTarget.\u201d<\/li>\n<li>Save the edited file. You can name it whatever you\u2019d like, but I will be referring to mine throughout the article as <strong>working.csv<\/strong>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"has-border aligncenter wp-image-282708 size-full\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/screaming-frog-excel-cleanup.gif\" alt=\"Clean up Screaming Frog data in Excel\" width=\"540\" height=\"216\" \/><\/p>\n<p>I highly recommend scanning through your Source and Target columns to look for anomalies. For example, the site I crawled for the screen shots below contained anchor links on a large number of pages. I did a quick search for the hashtag in the Target column and deleted those so they didn\u2019t skew my link flow information.<\/p>\n<p>With this, we are left with a spreadsheet that should look something like this:<\/p>\n<p><img loading=\"lazy\" class=\"has-border aligncenter wp-image-282709 size-full\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/start-spreadsheet.jpg\" alt=\"\" width=\"491\" height=\"314\" \/><\/p>\n<p>This data alone can be pretty cool to analyze \u2014 and to that end, I recommend reading Patrick Stox\u2019s article, \u201cEasy visualizations of PageRank and Page Groups with Gephi.\u201d<\/p>\n<p>In his article, Stox used Gephi to visualize the relationships between pages on a website and to see which pages are the strongest (based on the site\u2019s internal link graph).<\/p>\n<p><img loading=\"lazy\" class=\"has-border aligncenter wp-image-265723 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2016\/12\/modularity-gephi-800x486.jpg\" alt=\"Gephi Modularity\" width=\"800\" height=\"486\" \/><\/p>\n<p>You can read his article for directions and a description, but in short, what we\u2019re seeing is different \u201cclusters\u201d of pages (based on which pages link together most often \u2014 not perfect but not bad), grouped by color and sized by internal links (with the most linked-to pages appearing larger).<\/p>\n<p>This information is handy, to be sure. But what if we want more? What if we want to truly color the pages based on their site section, and what if we want them sized by the number of inbound <em>external<\/em> links?<\/p>\n<p>To achieve this, you\u2019ll first need to download your top linked pages from Google Search Console. If you haven\u2019t done that before, you simply log in to your Search Console account and do the following:<\/p>\n<ul>\n<li>Click \u201cSearch Traffic\u201d in the left nav.<\/li>\n<li>Click \u201cLinks to Your Site\u201d in the menu that opens.<\/li>\n<li>Click \u201cMore &gt;&gt;\u201d under the column \u201cYour most linked content.\u201d<\/li>\n<li>And \u201cDownload this table.\u201d<\/li>\n<\/ul>\n<p>The only problem with the data as it\u2019s downloaded is that for our purposes, we need the URLs in the form of a domain, and the table only displays the path.\u00a0 To deal with this easily, you can simply:<\/p>\n<ul>\n<li>Open the spreadsheet.<\/li>\n<li>Insert a new column A before the URL path.<\/li>\n<li>Put your domain https:\/\/www.yourdomain.com\/ in cell A3 (assuming B2 contains your domain which oddly is the only URL to display fully) so that you don\u2019t create https:\/\/www.yourdomain.com\/https:\/\/www.yourdomain.com\/.<\/li>\n<li>Double-click the bottom-right corner of the cell with your recently added domain to copy the domain to the bottom of the spreadsheet.<\/li>\n<li>Select the data from columns A and B (the domain and the path) and copy it to Notepad.<\/li>\n<li>Find and Replace \u201c\/ \/\u201d with \u201c\/\u201d (excluding quotes).<\/li>\n<li>Select all in the Notepad.<\/li>\n<li>Past that into column B and delete column A.<\/li>\n<li>Now you have the same list but with the full URL.<\/li>\n<\/ul>\n<h3>Getting the data into Gephi<\/h3>\n<p>Here, we\u2019ll be uploading the Source\/Target CSV file we created earlier and named working.csv. This will create the edges and nodes Gephi needs to create the graphs. (For our purposes here, a <strong>node<\/strong> is a page, and an\u00a0<strong>edge<\/strong>\u00a0represents the link between pages.) To import the spreadsheet, simply open Gephi and go to: File &gt; Import spreadsheet.<\/p>\n<p>A new window will open where you will select your working.csv file and select \u201cEdges table\u201d (since we\u2019re importing the connections between the pages). It will look like:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-282711\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/import-edges-1.jpg\" alt=\"Import edges into Gephi\" width=\"615\" height=\"499\" \/><\/p>\n<p>In the next screen, you\u2019ll be shown a couple of options (very limited in this example). Simply make sure the \u201cCreate missing nodes\u201d box is checked, and click next.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-282712\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/import-edges-2.jpg\" alt=\"Import edges into Gephi\" width=\"622\" height=\"505\" \/><\/p>\n<p>Assuming it opens to the Overview tab (which it should on first use), you\u2019ll be presented with something that looks like:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282713 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/gephi-import-800x510.jpg\" alt=\"Gephi imported\" width=\"800\" height=\"510\" \/><\/p>\n<p>A bit messy, and we\u2019re not going to clean it up yet. First, we\u2019re going to head over to the Data Laboratory and export the Nodes (read: pages).<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282714 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/data-laboratory-800x514.jpg\" alt=\"Gephi Data Laboratory\" width=\"800\" height=\"514\" \/><\/p>\n<p>Once in the Data Laboratory, make sure you\u2019re looking at the Nodes by clicking the Nodes button near the top left. Once there, simply export the table so you have a csv of all your nodes.<\/p>\n<p>When you open the csv, it should have the following columns:<\/p>\n<ul>\n<li>Id<\/li>\n<li>Label<\/li>\n<li>Timeset<\/li>\n<\/ul>\n<p>You\u2019ll add a fourth column named after whichever metric you want to pull in. Here, I\u2019m going to pull in the referring domains as reported in the Search Console, so I will label the fourth column (D) \u201creferring domains.\u201d The fifth will be \u201cmodularity_class.\u201d<\/p>\n<p>You\u2019ll want to temporarily add a second sheet to the spreadsheet and name it \u201csearch console.\u201d<\/p>\n<p>In cell D2 (right below the column D heading), enter the following formula:<\/p>\n<blockquote>\n<p>=IFERROR(INDEX(\u2018search console\u2019!$C$2:$C$<strong>136<\/strong>,MATCH(A2,\u2019search console\u2019!$A$2:$A$<strong>136<\/strong>,0),1),\u201d0\u2033)<\/p>\n<\/blockquote>\n<p>In my example here, there are 136 rows in my Search Console data. Yours may differ, in which case the 136 in the formula above should be changed to the number of rows in your list. Additionally, if you wanted to list your link counts and not referring domains, you would change the Cs to Bs so the search is across column B instead of C.<\/p>\n<p>Once completed, you will want to copy the referring domains column and use the \u201cPaste Values\u201d command, which will switch the cells from containing a formula to containing the value of their number of referring domains as an integer.<\/p>\n<p>The process looks like:<\/p>\n<p><img loading=\"lazy\" class=\"has-border aligncenter wp-image-282715 size-full\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/add-domain.gif\" alt=\"Add referring domains to nodes\" width=\"836\" height=\"427\" \/><\/p>\n<p>Now, finally, you want to add a fifth column with the heading \u201cmodularity_class.\u201d Although Gephi has <strong>modularity<\/strong> built in, which will cluster similar pages together based on the internal link structure, I prefer a more manual approach that clearly defines the page\u2019s category.<\/p>\n<p>In my example, I\u2019m going to assign one of the following values to each page in the modularity_class column, based on the page category:<\/p>\n<ul>\n<li><strong>0<\/strong> \u2013 misc\/other<\/li>\n<li><strong>1<\/strong> \u2013 blog posts<\/li>\n<li><strong>2<\/strong> \u2013 resource pages<\/li>\n<li><strong>3<\/strong> \u2013 company info<\/li>\n<li><strong>4<\/strong> \u2013 service<\/li>\n<li><strong>5<\/strong> \u2013 homepage<\/li>\n<\/ul>\n<p>How you break your categories out will, of course, depend on your site (e.g., you might break up your e-commerce site by product type, or your travel site by location).<\/p>\n<p>Once you\u2019ve saved this as a csv named nodes.csv, you simply need to import this spreadsheet into the current Gelphi project using the Import Spreadsheet button on the Data Laboratory screen you exported from.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282716 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/import-nodes-800x511.jpg\" alt=\"Import nodes to Gephi\" width=\"800\" height=\"511\" \/><\/p>\n<p>On the next screen, you\u2019ll make sure \u201creferring domains\u201d and \u201cmodularity_class\u201d are set to Float and make sure the \u201cForce nodes to be created as new ones\u201d box is unchecked. Then click \u201cNext.\u201d Once imported, you\u2019ll be looking at a page like:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282717 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/data-lab-done-800x584.jpg\" alt=\"DAta laboratory import complete\" width=\"800\" height=\"584\" \/><\/p>\n<p>You\u2019ll then click back to the Overview at the top of Gephi. At this point, you\u2019ll notice that not a lot has changed\u2026 but it\u2019s about to.<\/p>\n<p>There\u2019s a ton you can do with Gephi. I recommend running the PageRank simulation, which you\u2019ll find in the Settings on the right-hand side. The default settings work well. Now it\u2019s time to use all this data.<\/p>\n<p>First, we\u2019ll color the nodes based on their page type (modularity_class). In the top left, select \u201cNodes,\u201d then \u201cAttribute.\u201d From the drop-down, select \u201cModularity Class\u201d and choose which color you\u2019d like representing each. From my example above, I\u2019ve opted for the following colors:<\/p>\n<ul>\n<li>misc\/other \u2014 orange<\/li>\n<li>blog posts \u2014 light purple<\/li>\n<li>resource pages \u2014 light green<\/li>\n<li>company info \u2014 dark green<\/li>\n<li>service \u2014 blue<\/li>\n<li>homepage \u2014 pink<\/li>\n<\/ul>\n<p>This will give you something close to:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282718 size-large\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/modularity-800x513.jpg\" alt=\"Color modularity in Gephi\" width=\"800\" height=\"513\" \/><\/p>\n<p>Now, let\u2019s use those referring domains to size the Nodes. This time, we need to select to size the attribute \u201creferring domains.\u201d To do this, select the sizing icon; then, in the Attributes, select \u201creferring domains\u201d and set a min and max sizing. I like to start with 10 and 50, but each graph is unique, so find what works for you.<\/p>\n<p>If you find that \u201creferring domains\u201d is not in the list (which happens sometimes), it\u2019s an odd glitch with an equally odd workaround \u2014 and credit to rbsam on Github for it:<\/p>\n<blockquote>\n<p>On Appearence\/Attributes by color you can set the attribute to Partitioning to Ranking on the bottom left of the window. If the attribute is set to Partitioning it will not appear on Size attribute. If it is set to Ranking it will appear on Size attribute.<\/p>\n<\/blockquote>\n<p>What this means is\u2026<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-282719 size-full\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/gephi-add-referring-domains.gif\" alt=\"Add referring domains workaround\" width=\"941\" height=\"584\" \/><\/p>\n<p>All right, so now we\u2019ve got things color-coded by the various sections of the site and sized by the level of incoming links to the page. It still looks a bit confusing, but we\u2019re not done yet!<\/p>\n<p>The next step is to select a layout in the bottom left. They all look a bit different and serve different functions. My favorite two are Fruchterman Reingold (shown below) and Force Atlas 2. You can also toy around with the gravity (that is, how much the edges pull the nodes together). The current site appears as:<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-282720\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/09\/round-1.jpg\" alt=\"\" width=\"698\" height=\"798\" \/><\/p>\n<p>Just this information can give you a very interesting view of what\u2019s going on in your site. What\u2019s important to know is that when you right-click on any node, you can opt to select it in the data laboratory. Want to know what that lone page up at the top is and why it\u2019s only got one lonely link to it? Right-click and view it in the data laboratory (it\u2019s a sitemap, FYI). You can also do the same in reverse. If you don\u2019t see an individual page appearing, you can find it in the data laboratory and right-click it and select it in the overview.<\/p>\n<p>What this visualization gives us is an ability to quickly locate anomalies in the site, figure out which pages are grouped in specific ways, and find opportunities to improve the flow of PageRank and internal link weight.<\/p>\n<h2>And you\u2019re not this limited<\/h2>\n<p>In this article, we\u2019ve only looked at one application, but there are numerous others \u2014 we simply need to use our imaginations.<\/p>\n<p>Why not pull your Moz Page Authority or Google Analytics incoming organic traffic and use that as the sizing metric to view which sections of your site get the most traffic and help spot problems in your internal linking structure?<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/mRqybiJDGnM\/visually-understanding-site-structure-external-link-weight-impact-282706\">view the original article here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1789\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1789\" ).width(jQuery( \".scroller_1789\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>See details of post Visually understanding your site structure and external link weight impact below They say a picture is worth a thousand words \u2014 and wow, are they correct! Today, I\u2019m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we\u2019ll also &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Visually understanding your site structure and external link weight impact<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visually understanding your site structure and external link weight impact - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visually understanding your site structure and external link weight impact - test\" \/>\n<meta property=\"og:description\" content=\"See details of post Visually understanding your site structure and external link weight impact below They say a picture is worth a thousand words \u2014 and wow, are they correct! Today, I\u2019m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we\u2019ll also &hellip; Continue reading Visually understanding your site structure and external link weight impact\" \/>\n<meta property=\"og:url\" content=\"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"test\" \/>\n<meta property=\"article:author\" content=\"ytuuitutut\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-07T12:17:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/gephi-davies-SEL-1200-800x450.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@fdsdfsdf\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nickisosnowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Visually understanding your site structure and external link weight impact - test","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/","og_locale":"en_US","og_type":"article","og_title":"Visually understanding your site structure and external link weight impact - test","og_description":"See details of post Visually understanding your site structure and external link weight impact below They say a picture is worth a thousand words \u2014 and wow, are they correct! Today, I\u2019m going to illustrate powerful ways to visualize your site structure, specifically as it relates to pages that acquire incoming links; however, we\u2019ll also &hellip; Continue reading Visually understanding your site structure and external link weight impact","og_url":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/","og_site_name":"test","article_author":"ytuuitutut","article_published_time":"2017-10-07T12:17:15+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/gephi-davies-SEL-1200-800x450.jpg"}],"twitter_card":"summary","twitter_creator":"@fdsdfsdf","twitter_misc":{"Written by":"nickisosnowski","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"http:\/\/147.91.204.66\/wordpress\/#website","url":"http:\/\/147.91.204.66\/wordpress\/","name":"test","description":"test","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/147.91.204.66\/wordpress\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/#primaryimage","inLanguage":"en-US","url":"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/gephi-davies-SEL-1200-800x450.jpg","contentUrl":"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2017\/10\/gephi-davies-SEL-1200-800x450.jpg"},{"@type":"WebPage","@id":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/#webpage","url":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/","name":"Visually understanding your site structure and external link weight impact - test","isPartOf":{"@id":"http:\/\/147.91.204.66\/wordpress\/#website"},"primaryImageOfPage":{"@id":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/#primaryimage"},"datePublished":"2017-10-07T12:17:15+00:00","dateModified":"2017-10-07T12:17:15+00:00","author":{"@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054"},"breadcrumb":{"@id":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/147.91.204.66\/wordpress\/visually-understanding-your-site-structure-and-external-link-weight-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/147.91.204.66\/wordpress\/"},{"@type":"ListItem","position":2,"name":"Visually understanding your site structure and external link weight impact"}]},{"@type":"Person","@id":"http:\/\/147.91.204.66\/wordpress\/#\/schema\/person\/05346933e4e7e1a4b1b7ec131921d054","name":"nickisosnowski","image":{"@type":"ImageObject","@id":"http:\/\/147.91.204.66\/wordpress\/#personlogo","inLanguage":"en-US","url":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","contentUrl":"http:\/\/1.gravatar.com\/avatar\/7e3b073a75a374e458fb196d0a70fc13?s=96&d=mm&r=g","caption":"nickisosnowski"},"description":"radio sam svuda","sameAs":["ytuuitutut","https:\/\/twitter.com\/fdsdfsdf"],"url":"http:\/\/147.91.204.66\/wordpress\/author\/nickisosnowski\/"}]}},"_links":{"self":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1789"}],"collection":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/comments?post=1789"}],"version-history":[{"count":0,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/posts\/1789\/revisions"}],"wp:attachment":[{"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/media?parent=1789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/categories?post=1789"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/147.91.204.66\/wordpress\/wp-json\/wp\/v2\/tags?post=1789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}