{"id":1808,"date":"2017-10-09T15:34:34","date_gmt":"2017-10-09T13:34:34","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/5-ways-to-capitalize-on-google-tag-manager\/"},"modified":"2017-10-09T15:34:34","modified_gmt":"2017-10-09T13:34:34","slug":"5-ways-to-capitalize-on-google-tag-manager","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/5-ways-to-capitalize-on-google-tag-manager\/","title":{"rendered":"5 ways to capitalize on Google Tag Manager"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>See details of post 5 ways to capitalize on Google Tag Manager below<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-large wp-image-266269\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2016\/12\/google-data-trends-analytics-ss-1920-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" \/>Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites.\u00a0However, many marketers aren\u2019t fully utilizing this tool or capitalizing on its potential benefits.<\/p>\n<p>Here are five easy and impactful ways to use GTM.\u00a0These tips will help you improve your analytics dashboards, your SEO results and your marketing automation programs.<\/p>\n<h2>1.\u00a0Improve the accuracy of website traffic data<\/h2>\n<p>Marketers often need to identify and isolate various types of traffic in Google Analytics dashboards and reports.\u00a0For example, many companies want to eliminate spam or internal (employee) traffic and visits from partners. Typically, they do this by using excluding filters in Google Analytics.<\/p>\n<p>Google Analytics limits the number of filters to 100. If you have a large number of internal IPs you wish to exclude, I recommend that you use GTM to implement blocking triggers. Blocking triggers are built with a custom variable and a custom event trigger.<\/p>\n<p>Keep in mind that if you use a blocking trigger, these traffic types will be excluded from any or all Google Analytics views \u2014 <em>including the unfiltered view.<\/em><\/p>\n<h2>2. Implement structured data<\/h2>\n<p>Structured data is a key way to improve organic search results, but it can be difficult for marketers to implement \u2014 especially if you need to rely on technical resources.\u00a0Google Tag Manager makes it easy for non-developers to implement structured data on any page of a website.<\/p>\n<p>For more information on how to do this, see \u201cHow to add schema markup to your website using Google Tag Manager.\u201d<\/p>\n<h2>3.\u00a0Ensure accurate indexing<\/h2>\n<p>With Google Tag Manager, we can define URL variables to strip out any additional parameters that might have been added. Then, we can build a custom HTML tag with JavaScript code to insert self-referencing canonical tags in the &lt;head&gt; section of the page. This ensures that no variation of a URL except the default one is indexed by Google.<\/p>\n<p>You can follow the same logic to insert mobile switchboard tags \u2014 if your website uses a mobile subdomain.<\/p>\n<h2>4. Import marketing automation parameters<\/h2>\n<p>Most companies use marketing automation software to capture lead data and track leads through the sales funnel. With Google Tag Manager, you can easily implement lead-tracking parameters and marry this data with Google Analytics information.<\/p>\n<p>With the built-in variable of first-party cookie, Google Tag Manager can pass lead ID number, along with other parameters, into Google Analytics.<\/p>\n<h2>5. Understand website behavior<\/h2>\n<p>With Tag Manager, it\u2019s easy to track user behavior, actions and conversions with auto events. For example, you can track clicks on certain areas of a page, interactions with a video, or users\u2019 scrolling behavior.<\/p>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.searchengineland.com\/~r\/searchengineland\/~3\/gnBT4CJU-NE\/5-ways-capitalize-google-tag-manager-283637\">check out here<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1808\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1808\" ).width(jQuery( \".scroller_1808\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>See details of post 5 ways to capitalize on Google Tag Manager below Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites.\u00a0However, many marketers aren\u2019t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and impactful ways to use GTM.\u00a0These tips will help you &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/5-ways-to-capitalize-on-google-tag-manager\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">5 ways to capitalize on Google Tag Manager<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways to capitalize on Google Tag Manager - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/5-ways-to-capitalize-on-google-tag-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to capitalize on Google Tag Manager - test\" \/>\n<meta property=\"og:description\" content=\"See details of post 5 ways to capitalize on Google Tag Manager below Google Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites.\u00a0However, many marketers aren\u2019t fully utilizing this tool or capitalizing on its potential benefits. 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