{"id":1841,"date":"2017-10-12T14:49:49","date_gmt":"2017-10-12T12:49:49","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/giphy-ceo-we-own-happy-birthday-on-google-next-day-they-get-hit\/"},"modified":"2017-10-12T14:49:49","modified_gmt":"2017-10-12T12:49:49","slug":"giphy-ceo-we-own-happy-birthday-on-google-next-day-they-get-hit","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/giphy-ceo-we-own-happy-birthday-on-google-next-day-they-get-hit\/","title":{"rendered":"Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>i hope you like this article on Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit<\/p>\n<p><img loading=\"lazy\" src=\"https:\/\/s3.amazonaws.com\/images.seroundtable.com\/own-it-giphy-1507637547.gif\" width=\"640\" height=\"360\" alt=\"\" \/><\/p>\n<p>A Fast Company story on October 3rd profiling Giphy, the popular GIF search engine, ended off with the cofounder and CEO of Giphy, Alex Chung saying &#8220;Yeah, we own happy birthday now [on Google].&#8221;  Then on October 4th, Giphy got hit and they are now on page two for the search term, [happy birthday].<\/p>\n<p>Here is that snippet at the end of the article:<\/p>\n<blockquote><p>\u201cForget that,\u201d Leibsohn replies. \u201cYou search \u2018Happy birthday,\u2019 we\u2019re No. 1.\u201d (This is true!)<\/p>\n<p>\u201cYeah, we own happy birthday now,\u201d Chung says.<\/p>\n<p>If you can\u2019t make money from owning happy birthday, well, there are 1,716 GIFs tagged \u201cface palm\u201d to send Chung and Leibsohn.<\/p>\n<\/blockquote>\n<p>Do you think Google smacked them because of the article?  <\/p>\n<p>Here is Glenn Gabe showing how they got hit in search the day after the story:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\" xml:lang=\"en\">The kiss of death: When Giphy brags in an article about &#8220;owning keywords&#8221;, including #1 for &#8220;happy birthday&#8221;. Then it gets hammered on 10\/4. pic.twitter.com\/r1cnw33sd3<\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) October 9, 2017<\/p><\/blockquote>\n<p><a target=\"_blank\" href=\"http:\/\/feeds.seroundtable.com\/~r\/SearchEngineRoundtable1\/~3\/tiwKDob3DSs\/giphy-own-happy-birthday-on-google-24595.html\">url to original source<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_1841\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_1841\" ).width(jQuery( \".scroller_1841\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>i hope you like this article on Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit A Fast Company story on October 3rd profiling Giphy, the popular GIF search engine, ended off with the cofounder and CEO of Giphy, Alex Chung saying &#8220;Yeah, we own happy birthday now [on Google].&#8221; Then &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/giphy-ceo-we-own-happy-birthday-on-google-next-day-they-get-hit\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Giphy CEO: We Own Happy Birthday On Google. Next Day They Get Hit<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Giphy CEO: We Own Happy Birthday On Google. 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