{"id":2005,"date":"2017-11-23T00:49:59","date_gmt":"2017-11-22T22:49:59","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/how-to-find-commercial-intent-based-keyword-phrases-for-almost-any-niche\/"},"modified":"2017-11-23T00:49:59","modified_gmt":"2017-11-22T22:49:59","slug":"how-to-find-commercial-intent-based-keyword-phrases-for-almost-any-niche","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/how-to-find-commercial-intent-based-keyword-phrases-for-almost-any-niche\/","title":{"rendered":"How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche<\/p>\n<p>SEO is all about conversions. Traffic and time on page are vanity metrics that are literally of no use if they don\u2019t lead to sales.<\/p>\n<p>Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. It would be right to say that \u201ccommercial intent keywords = more sales&#8221;.<\/p>\n<p><strong>So, how do we find commercial intent keyword phrases?<\/strong><\/p>\n<p>The process is really simple, but I will make it even simpler for you! Let\u2019s take an example of a small business selling guitars online. We need to find as many keywords as possible that have a direct commercial intent.<\/p>\n<p>We will break the keyword phrase into two parts:<\/p>\n<ul>\n<li>\n<p>A- Intent<\/p>\n<\/li>\n<li>\n<p>B- Keyword<\/p>\n<\/li>\n<\/ul>\n<p>For the intent part, we are already aware that we are looking to target prospects who are interested in buying guitars so the following words will be the most important:<\/p>\n<ul>\n<li>\n<p>Buy<\/p>\n<\/li>\n<li>\n<p>Purchase<\/p>\n<\/li>\n<li>\n<p>Deals<\/p>\n<\/li>\n<li>\n<p>Offers<\/p>\n<\/li>\n<li>\n<p>Sale<\/p>\n<\/li>\n<li>\n<p>Low Price<\/p>\n<\/li>\n<li>\n<p>Cheap<\/p>\n<\/li>\n<li>\n<p>Discount<\/p>\n<\/li>\n<li>\n<p>Best Price<\/p>\n<\/li>\n<\/ul>\n<p>Once you have the intent words ready, next step is to sign in to your <a href=\"http:\/\/semrush.com\/\">SEMrush account<\/a>.<\/p>\n<p>Now, it is time to enter your main intent (buy) + target keyword \u201cguitars online\u201d in the search box. So, the entered phrase will be &#8220;buy guitars online&#8221;.\u00a0<\/p>\n<p>Taking the above example, we can see under the \u201cPhrase Match Keywords\u201d section that SEMrush displays around 110 keywords that exactly matches the searcher\u2019s intent to buy the product.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-10840-pm.png\" height=\"283\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/b5\/64\/b564a649009df28ece4aff5be4a540c5\/resize\/647x283\/screen-shot-2017-10-23-at-10840-pm.png\" width=\"647\" role=\"button\" \/><\/span><\/p>\n<p>Now, click on the \u201cview full report\u201d button located at the bottom right section of the phrase match table. Here, you will come across the complete list of keywords that are important from selling point of view.<\/p>\n<p><span class=\"b-blog__image zoom\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11000-pm.png\" height=\"391\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/6c\/2d\/6c2d9d343aedd188a7aa54c552238461\/resize\/885x391\/screen-shot-2017-10-23-at-11000-pm.png\" width=\"885\" role=\"button\" \/><\/span><\/p>\n<p>Exclude keywords that are irrelevant to your business by clicking on the advanced filter link. In the report, we can see that \u201cbuy guitar cover online\u201d is something that is not directly related to the product that we are selling so we will exclude keywords like these.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11102-pm.png\" height=\"336\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/8a\/0d\/8a0d4b63b5e45b6520125d706bc55a4a\/resize\/632x336\/screen-shot-2017-10-23-at-11102-pm.png\" width=\"632\" role=\"button\" \/><\/span><\/p>\n<p>Once\u00a0that is done, click on the \u201cExport\u201d button located at the right corner of the screen just above the report, and you get a super important list of commercial intent based keywords in no time.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11335-pm.png\" height=\"165\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/0a\/15\/0a15d17325f7c833ceb3a54ffc00585d\/resize\/667x165\/screen-shot-2017-10-23-at-11335-pm.png\" width=\"667\" role=\"button\" \/><\/span><\/p>\n<p>Repeat the search with variants of keywords like purchase, deal, cheap, offers, etc. and continue expanding your list until you have covered all of it.<\/p>\n<p><em><strong>Tip<\/strong>: Change the device drop down to mobile, to see what people search via mobile devices, and again repeat the searches to uncover even more keywords to support your campaign.<\/em><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11408-pm.png\" height=\"166\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/24\/f3\/24f384763513387accb310d3cc0d5774\/resize\/675x166\/screen-shot-2017-10-23-at-11408-pm.png\" width=\"675\" role=\"button\" \/><\/span><\/p>\n<h2>Four Ways to Generate More Keyword Ideas<\/h2>\n<p>Until now we have learned how to generate great commercial intent keyword ideas using <a href=\"https:\/\/landing.semrush.com\/seo-tools-2\/usa.html\" rel=\"noopener noreferrer\" target=\"_blank\">SEMrush<\/a>. Now, let\u2019s move ahead to some more tips to generate lot more ideas than what we have already covered.<\/p>\n<p><strong>1). <\/strong>Conduct a Google search with your main keyword query \u201cbuy guitars online\u201d, and you will see product listing ads. These ads are a great way to identify branded keyword phrases that might be a good choice to include in your report provided you are selling them.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11511-pm.png\" height=\"308\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/35\/81\/3581a49e193f8a9551b50c5bf309184b\/resize\/565x308\/screen-shot-2017-10-23-at-11511-pm.png\" width=\"565\" role=\"button\" \/><\/span><\/p>\n<p>Some of the examples of hot selling guitar brands that I uncovered using this tactic are:<\/p>\n<ul>\n<li>Gibsons\u00a0<\/li>\n<li>Dolphin<\/li>\n<li>Les Paul<\/li>\n<li>Yamaha<\/li>\n<li>Epiphone<\/li>\n<li>Stagg etc.\u00a0<\/li>\n<\/ul>\n<p>You can identify and include all the brands that you are selling.\u00a0Now, scroll down to the bottom of the search page, and you will see a carousel like the one displayed below:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-12914-pm.png\" height=\"264\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/65\/ae\/65ae62b5c7af81afecd3d2f8493a115f\/resize\/815x264\/screen-shot-2017-10-23-at-12914-pm.png\" width=\"815\" role=\"button\" \/><\/span><\/p>\n<p>From this carousel of &#8220;guitar type&#8221;, you can have an idea of the popular guitar types. Make a list and add the intent words &#8220;buy&#8221;, &#8220;sale&#8221;, &#8220;offer&#8221; etc. to them in order to generate your own keyword phrases based on the types of guitar. Repeat the SEMrush search discussed above to uncover the potential search volume of such keywords.<\/p>\n<p>Right beneath the guitar type carousel, you will see the &#8220;searches related to&#8221; section:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-13259-pm.png\" height=\"169\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/91\/2e\/912eda04fd13d17f034342587f1fe66b\/resize\/624x169\/screen-shot-2017-10-23-at-13259-pm.png\" width=\"624\" role=\"button\" \/><\/span><\/p>\n<p>Identify even more popular keyword phrases using these suggestions from Google. For example, if you have a physical store then it makes sense to get your website ranked on top if someone searches using the keyword &#8220;guitar stores near me&#8221;.\u00a0<\/p>\n<p><strong>2). <\/strong>Repeat a Google search with your main keyword query \u201cbuy guitars online\u201d + the first alphabet (A), then continue the search with the remaining 25 letters of the English Alphabet.<\/p>\n<ul>\n<li>\u201cBuy guitars online a\u2026\u201d<\/li>\n<li>\u201cBuy guitars online b\u2026\u201d<\/li>\n<li>\u201cBuy guitars online c\u2026\u201d<\/li>\n<li>\u201cBuy guitars online d\u2026\u201d<\/li>\n<\/ul>\n<p>This search will uncover all the autocomplete keywords. In the screenshot below, we identified 2 more keywords &#8211; \u201cbuy guitars online cheap\u201d and \u201cbuy guitars online cash on delivery\u201d from the search &#8220;buy guitars online c&#8221;. If you do international shipping then \u201cbuy guitars online Canada\u201d can also be a good choice. (Alternatively, you can also use the tool <a href=\"https:\/\/keywordtool.io\/google\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">keywordtool.io<\/a> to do this research).<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11542-pm.png\" height=\"148\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/c8\/52\/c85248ff5c645a87ccd5a9b12125b038\/resize\/713x148\/screen-shot-2017-10-23-at-11542-pm.png\" width=\"713\" role=\"button\" \/><\/span><\/p>\n<p><strong>3). <\/strong>Remove the intent keyword phrase from your main keyword and enter the query in the Google search. In this case, the query \u201cguitars\u201d is the one that we will search.<\/p>\n<p>We can immediately identify that the main search query also has a commercial intent behind it because the top organic listings are from stores selling guitars online. This is a great way to determine whether your base keyword\/s have a strong buying intent or not.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"screen-shot-2017-10-23-at-11612-pm.png\" height=\"301\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/f0\/01\/f001e25d74169b31af181336d6070235\/resize\/659x301\/screen-shot-2017-10-23-at-11612-pm.png\" width=\"659\" role=\"button\" \/><\/span><\/p>\n<p><strong>4).<\/strong> Login to Adwords and visit Keyword Planner. Now, enter your main keywords and see the Cost Per Click (CPC) or the suggested bid. The greater the value means the advertisers are willing to spend more on that keyword. This is a great indicator that the keyword might have a strong commercial intent.<\/p>\n<h3>Detailed, But Worth It<\/h3>\n<p>Keyword research might take a longer time than you would expect.\u00a0Make sure you give yourself\u00a0ample amount of time to handle this detailed process\u00a0because wrongly targeted keywords often ruin the entire SEO strategy.<\/p>\n<p>The process suggested above will work for most\u00a0niches and will give you insights you need for SEO and marketing purposes. When doing\u00a0keyword research, do not forget to prepare a separate excel sheet containing just commercial intent keywords. I am sure\u00a0this will improve the ROI of all your campaigns.<\/p>\n<p>Are you using any other trick to identify commercial intent keywords? Please let me know in the comments below and let\u2019s start a discussion.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/how-to-find-commercial-intent-based-keyword-phrases-for-any-niche\/\">Read more&#8230;&#8230;&gt;click Here&lt;<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_2005\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_2005\" ).width(jQuery( \".scroller_2005\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche SEO is all about conversions. Traffic and time on page are vanity metrics that are literally of no use if they don\u2019t lead to sales. Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/how-to-find-commercial-intent-based-keyword-phrases-for-almost-any-niche\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/how-to-find-commercial-intent-based-keyword-phrases-for-almost-any-niche\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche - test\" \/>\n<meta property=\"og:description\" content=\"How to Find Commercial Intent Based Keyword Phrases For (Almost) Any Niche SEO is all about conversions. 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