{"id":2035,"date":"2017-11-26T22:01:48","date_gmt":"2017-11-26T20:01:48","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/content-marketing-best-practices-content-writing-in-2018-2\/"},"modified":"2017-11-26T22:01:48","modified_gmt":"2017-11-26T20:01:48","slug":"content-marketing-best-practices-content-writing-in-2018-2","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/content-marketing-best-practices-content-writing-in-2018-2\/","title":{"rendered":"Content Marketing Best Practices: Content Writing in 2018"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p> Seo  likewise  called SEO is a subject covered by  several  people and  blog sites, its the  procedure of making your  internet site  appearance  appealing to the  online search engine in the hope of  getting a  special  position for your targeted keyword.  Throughout my  study I  stumble upon many  posts that provide some  wonderful  understandings to  seo.<\/p>\n<p>  Listed below you  could  discover an article from Ahref which I  located to be  very  fascinating  and also  valuable . The  short article is titled <a href=\"\">Content Marketing Best Practices: Content Writing in 2018<\/a> and you  could find it below <\/p>\n<p><em>Note: This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2018. It was updated in November 2017 with two new chapters concerning topic research and mobile-specific keyword research.<\/em><\/p>\n<p><span class=\"b-blog__image\"><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-strategy-guide\/\"><img loading=\"lazy\" alt=\"Content marketing strategy Giude Article\" height=\"62\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/79\/47\/7947a3fc1c982b5aabb44d196f1c5f65.png\/resize\/885x62\/\" width=\"885\" role=\"button\" \/><\/a><\/span><\/p>\n<p><span class=\"b-blog__image\"><a href=\"https:\/\/www.semrush.com\/blog\/content-optimization-list-blogging-for-people-and-search-engines\/\"><img loading=\"lazy\" alt=\"On-page SEO checklist: Blogging for People and Search Engines Article\" height=\"61\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/02\/5b\/025bbdae74cb3f1018200a1a8fd8e400.png\/resize\/885x61\/\" width=\"885\" role=\"button\" \/><\/a><\/span><\/p>\n<p><span class=\"b-blog__image\"><a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-and-seo-how-to-build-links-in-2017\/\"><img loading=\"lazy\" alt=\"Content Marketing and SEO: How to Build Links in 2017 Article\" height=\"61\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/4c\/7d\/4c7d41639d628aa1ad73bfe9705c2acf.png\/resize\/885x61\/\" width=\"885\" role=\"button\" \/><\/a><\/span><\/p>\n<p><span class=\"b-blog__image\"><a href=\"https:\/\/www.semrush.com\/blog\/how-to-measure-your-digital-content-performance\/\"><img loading=\"lazy\" alt=\"How to Measure Your Digital Content Performance Article\" height=\"61\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/2e\/75\/2e75cf1a3232222d25c49544dd7fd503.png\/resize\/885x61\/\" width=\"885\" role=\"button\" \/><\/a><\/span><\/p>\n<p>I don\u2019t like the concept of \u201coptimizing content for search engines.\u201d It kind of gives you the wrong idea about the process: as if you are supposed to write content for flesh-and-blood readers and then, constrainedly, optimize it for bots.<\/p>\n<p>Many writers do so. But instead, these days you\u2019d better keep the requirements of SEO in mind before and while you create your piece of content. This doesn\u2019t mean you should make your content machinelike &#8211; it\u2019s about understanding how your article\u2019s vocabulary and structure can influence your rankings.<\/p>\n<p>We\u2019re going to talk about four aspects a writer should consider in 2018\u00a0in order to write a good piece of content that will also attract more organic traffic.<\/p>\n<ul>\n<li>\n<p>Topic research<\/p>\n<\/li>\n<li>\n<p>TF-IDF<\/p>\n<\/li>\n<li>\n<p>Featured snippets<\/p>\n<\/li>\n<li>\n<p>Mobile-focused keyword research<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"header2\">Topic Research<\/h2>\n<p>At first sight, it may seem like a new trendy name for good old keyword research, but there are some really important differences.<\/p>\n<p>First of all, topic research is a logical response to how Google is interpreting search queries these days. The Hummingbird algorithm, which is based on semantic approach, has changed the SERPs dramatically. Here\u2019s an explanation <a href=\"http:\/\/searchengineland.com\/google-hummingbird-172816\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">provided by Danny Sullivan<\/a>:<\/p>\n<p><em>\u201cHummingbird is paying more attention to each word in a query, ensuring that the whole query \u2014 the whole sentence or conversation or meaning \u2014 is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.\u201d<\/em><\/p>\n<p>As an example, the word \u201cfix\u201d is highlighted even if it\u2019s not present in the query. This means that semantically, it has been interpreted by Google as relevant, matching the meaning of the query and, thus, the searcher\u2019s intent:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Semantically related words in SERP\" height=\"386\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/49\/b5\/49b5eede0138f57911ec9cb494551f51\/resize\/680x386\/001-semantic-serp.png\" width=\"680\" role=\"button\" \/><\/span><\/p>\n<p>In topic research, keyword analysis is just one part of a bigger challenge you\u2019ll need to face when putting together your content strategy. Let\u2019s see what else is important to succeed.<\/p>\n<p><strong>Market Analysis<\/strong><br \/>Define (or update) your buyer personas, focusing more on their background and the content they would potentially prefer. When it comes to your target audience, remember that the preferences of 18-25 and 35-45-year-olds will differ regarding the vocabulary and content formats they use, as well as the platforms they can be reached through. Dive into the communities your target audience is present in, adapt to the way they speak and\u00a0analyze thoroughly the problems they face &#8211; this is the best way to make your content authentic and compelling.<\/p>\n<p>Quick SEO tip: explore autocomplete suggestions. These are probably the most exhaustive source of real people\u2019s questions, pains, and problems. You can use many of them as ready ideas for your articles:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Google search\" height=\"148\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/59\/a0\/59a0451693d6b92d0d3bcc430166b0c0.png\/resize\/650x148\/\" width=\"650\" role=\"button\" \/><\/span><\/p>\n<p><strong>Competitors\u2019 Best Practices<\/strong><br \/>Take a closer look at those who are successful in your niche. What makes them dominate the minds and the SERPs? Sometimes, these similarities can be identified at a glance, like with the query \u201cbest city bike\u201d:<\/p>\n<ul>\n<li>Lists and guides rule the SERPs<\/li>\n<li>Adding a year to a title definitely helps<\/li>\n<\/ul>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SERP\" height=\"771\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/6c\/b9\/6cb96f9550f27670710b31f8f35320dc.png\/resize\/570x771\/\" width=\"570\" role=\"button\" \/><\/span><\/p>\n<p>Also, we can quickly identify semantically related words that Google considers identical to your target keywords &#8211; \u201cbest city bike,\u201d \u201cbest urban bike\u201d and \u201cbest commuter bike\u201d.<\/p>\n<p>Collecting these data manually can take a lot of time. There are tools that scrape, organize and sort related words and Google suggestions: check them out in the \u201cTools to Use\u201d section at the bottom.<\/p>\n<p><strong>Evergreen Core Content<\/strong><\/p>\n<p>Jayson DeMers from Audiencebloom <a href=\"https:\/\/www.audiencebloom.com\/keyword-research-the-ultimate-guide-for-seo-and-content-marketing\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">recommends developing a set of regular frameworks<\/a> that are repeatable as evergreen content after you\u2019re armed with insights on your customers\u2019 behavior, needs and pains and your competitors\u2019 strategies.<\/p>\n<p><em>\u201cThe key here is to find some frameworks that are repeatable as evergreen content. When your topics are semi-repeatable, you\u2019ll be able to produce a greater volume of content to increase your relevance for those terms, and when they\u2019re evergreen, you know they\u2019ll stay relevant indefinitely, rising in rank as your overall domain authority grows.\u201d<\/em><\/p>\n<p>As soon as you have a set of your core articles, you can support them with newsjacking content, videos and other formats that drive engagement and virality &#8211; and, thus, traffic to your website.<\/p>\n<h2 id=\"header3\">TF-IDF<\/h2>\n<p>You\u2019re probably asking yourself at this point: OK, I\u2019m sure that words like \u201cand\u201d, \u201cthe\u201d and \u201cwith\u201d are certainly used by my target audience and can be found on every page in the Google top 10. Does that mean I should use them to get higher rankings?<\/p>\n<p>Not at all. And this is where TF-IDF comes in.<\/p>\n<p>The term TF-IDF is an abbreviation of \u201cterm frequency &#8211; inverse document frequency.\u201d The two parts of this abbreviation are two separate metrics used to calculate how important a word is to a specific document.<\/p>\n<p>TF (term frequency) defines how often a word is found inside a document; IDF (inverse document frequency) stands for how often the word is encountered in a larger set of documents, often called a \u201ccorpus.\u201d IDF is meant to reduce the weight of words used frequently within the corpus that have little importance (articles, prepositions, etc.). This way, less weight is given to terms with a high TF and IDF, and more weight is given to terms with a high TF and a low IDF.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"TF-IDF\" height=\"575\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/da\/6d\/da6db1e6ffeecc869f3f0fdd5fd67e97.png\/resize\/623x575\/\" width=\"623\" role=\"button\" \/><\/span><\/p>\n<p>So why is this concept essential for a writer these days?<\/p>\n<p>At first sight, TF-IDF may seem like a scientific explanation of why keyword stuffing is important. You identify a nice keyword (for example, \u201ccity bike\u201d) with a clearly low IDF, you put it into every paragraph of your article and show Google that your content is super-relevant compared to your rivals\u2019. \u00a0But it doesn\u2019t work like this. Google\u2019s algorithms are trained to identify pages stuffed thoughtlessly with keywords and penalize them.<\/p>\n<p>There are several SEO tools that use TF-IDF for keyword analysis. For example, SEMrush\u2019s <a href=\"https:\/\/www.semrush.com\/features\/seo-ideas\/\">On-Page SEO Checker<\/a>\u00a0and <a href=\"https:\/\/www.semrush.com\/seo-content-template\/\">SEO Content Template<\/a>\u00a0tools rely on TF-IDF to provide you with a list of words to use in your content &#8211; your list will be sorted automatically according to the number of documents each word was encountered in.<\/p>\n<h2 id=\"header4\">Featured Snippets<\/h2>\n<p>So you gathered a beautiful set of semantically related words, made sure these words have a good TF-IDF, and you expect your content to make it to the first page of Google and boost your organic traffic.<\/p>\n<p>But there\u2019s a risk that almost no one will click on your properly optimized snippet with a catchy headline\u00a0because there is someone who monopolized the first screen and captured all the searchers\u2019 attention.<\/p>\n<p>This \u201csomeone\u201d is a <a href=\"https:\/\/www.semrush.com\/blog\/managing-serp-features-semrush-position-tracking-tool\/\">featured snippet<\/a>.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Featured snippet\" height=\"527\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/25\/64\/2564f5b567741a51bb1ac17e9900f5c2.png\/resize\/662x527\/\" width=\"662\" role=\"button\" \/><\/span><\/p>\n<p>Featured snippets &#8212; so-called \u201czero positions\u201d &#8212; are the boxes shown right below the number of results found for your query. The goal of featured snippets is to provide you with content that fulfills your request without your having to click on any search result.<\/p>\n<p>Most featured snippets actually monopolize the first screen. As a result, the click-through rate of the content within it increases drastically &#8211; some studies report a <a href=\"http:\/\/searchengineland.com\/seo-featured-snippets-leads-big-gains-236212\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">four-fold CTR growth<\/a>&#8211; and the other pages in the top 10 don\u2019t get as many clicks as before. This is why organizing your content to appear in the featured snippet is crucial.<\/p>\n<h3 id=\"header5\">How to Optimize your Content to Earn a Featured Snippet<\/h3>\n<p>There are actually no sure-fire recipes to get your content into this box. However, some tactics have worked for SEOs and are worth trying.<\/p>\n<h4 id=\"header6\">Identify Your Pages That Already Rank in the Top 10<\/h4>\n<p>If you start by figuring out which of your website\u2019s pages are already ranking well and concentrating on those, it will save you dozens of hours. Sad but true, only a miracle can make you appear in a featured snippet if you are currently in the 98th position. Google tends to pick the pages from the top 10 for featured snippets. <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-featured-snippet-box#sm.0001a11qbs1304dbkrlz4fb7jfe9t\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">If you are in the top 5<\/a>, even better.<\/p>\n<h4 id=\"header7\">Target Question-Based Keywords and Provide Structured Answers<\/h4>\n<p>It\u2019s easier for Google to understand the searcher\u2019s intent from the query \u201chow to draw a dog\u201d than from the query \u201cdog drawing\u201d (are you looking for beautiful drawings of dogs or do you want to draw a dog yourself?). Besides questions, there are words that narrow down a search intent quite a lot: \u201cbest\u201d, \u201crecipe\u201d and \u201cinstructions\u201d for example.<\/p>\n<p>When it comes to answers, write the way you speak. The easier it is to understand, the better. \u201cHow to cook spaghetti? &#8211; Start with boiling water&#8230;\u201d.<\/p>\n<p>If a query starts with \u201chow to\u201d breaking your article down into steps is a must: use numbers or subtitles to divide your content logically.<\/p>\n<h4 id=\"header8\">Make Sure to Use Header Tags Properly<\/h4>\n<p>Search engine bots love clear markups and flawless code. If they can easily scan the structure, extract the most valuable information and index it properly without spending any additional crawl budget, it definitely helps you get higher rankings. A correct use of H1-H6 tags is crucial if you want your content to be included in the featured snippet. Some SEOs, including Barry Schwartz, <a href=\"https:\/\/www.seroundtable.com\/google-schema-featured-snippets-21133.html\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">recommend also using Schema.org Markup<\/a>.<\/p>\n<h4 id=\"header9\">Keep Working to Take Snippets From Your Competitors (and defend your spot once you got one)<\/h4>\n<p>Nobody can guarantee that once a page gets into the featured snippet box, it will stay there forever. Google can remove your website (<a href=\"http:\/\/searchengineland.com\/swapped-losing-google-featured-snippet-case-study-228899\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">see this case study by Glenn Gabe<\/a>) and replace it with another one, or just leave the page without a snippet (which is actually what happened with the \u201cbest city bike\u201d SERP while we were working on this article):<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SERP\" height=\"498\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/6d\/24\/6d24d6590e07c318ee2bdea8ea9dfc11.png\/resize\/690x498\/\" width=\"690\" role=\"button\" \/><\/span><\/p>\n<p>Analyze what you could improve on your page and keep working. When it comes to highly competitive keywords, it is really worth the candle.<\/p>\n<h2 id=\"header10\">Mobile-Specific Keywords<\/h2>\n<p>Creating content that keeps up with mobile requirements isn\u2019t just another trend. The truth is, there are more people accessing your content from mobile devices than from desktops.<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Share of Digital Media Time Spent by Platform - Forbes\" height=\"383\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/b1\/fa\/b1faeaa954a2999a37c700992cc1ea56\/resize\/768x383\/screen-shot-2017-11-20-at-115749.png\" width=\"768\" role=\"button\" \/><\/span><\/p>\n<p><a href=\"https:\/\/www.forbes.com\/sites\/briansutter\/2016\/12\/02\/8-trends-that-will-shape-content-marketing-in-2017\/#4f32d4ef4d5a\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Source: Forbes<\/a><\/p>\n<p>With mobile-first index officially <a href=\"https:\/\/www.searchenginejournal.com\/googles-mobile-first-indexing-what-it-is-how-you-can-prepare\/212104\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">just around the corner<\/a>, you can&#8217;t NOT pay attention to mobile users\u2019 needs and pains. Otherwise, you risk losing valuable organic traffic.<\/p>\n<p>A mobile-oriented approach is not only about specific technologies like AMP. It is also necessary to keep in mind the differences in how people search for information from\u00a0desktop and mobile devices. Let\u2019s see some examples of how you can rethink your content and keyword strategy with a particular focus on mobile:<\/p>\n<p><strong>Consider the Search Intent<\/strong><\/p>\n<p>The query \u201chow to repair a tire\u201d has a very different intent when googled from desktop and mobile. The latter one, most probably, implies that the person needs urgent help and isn\u2019t just curious about tires.<\/p>\n<p>If you have an article covering this topic in your blog, analyze the traffic coming to it using the \u2018Audience &gt; Mobile\u2019 report in Google Analytics (filter by URL to see traffic coming to a specific page).<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"GA devices report - URL filtering\" height=\"450\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/0b\/42\/0b4268338345e1e7598a75cab3067936\/resize\/630x450\/003-ga-devices.png\" width=\"630\" role=\"button\" \/><\/span><\/p>\n<p>If you see that visitors come to your page mostly from mobile, you\u2019ll probably want to change the article\u2019s content. In case of tire repair, you&#8217;d probably want to stick to a down-to-earth, nuts and bolts explanation rather than heavy videos and reviews on how resistant different types of tires are.<\/p>\n<p><strong>Check Mobile Search Volumes<\/strong><\/p>\n<p>When you analyze how popular a certain keyword is, you most probably check only their desktop volume. It\u2019s time to change it. For example, search volume for the keyword \u201chow to tie a tie video\u201d is 50% bigger on mobile rather than on desktop:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Difference in mobile and desktop search volumes - SEMrush\" height=\"376\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/bf\/d2\/bfd2a9b9de160282c2eeaa91054a0588\/resize\/514x376\/002-mobile-desktop-volumes.png\" width=\"514\" role=\"button\" \/><\/span><\/p>\n<p><a href=\"https:\/\/www.semrush.com\/info\/how+to+tie+a+tie+video+(keyword)\">Source: SEMrush (US database)<\/a><\/p>\n<p>I\u2019m sure you\u2019ll find several keywords in your niche that are searched more often on smartphones than on desktop. Identifying and using them as topics for your content can help you noticeably increase organic traffic from mobile devices.<\/p>\n<h2 id=\"header11\">Tools to Use: SEMrush Solutions<\/h2>\n<p>There are a number of SEMrush tools that can help automate the most time-consuming parts of your work. Let\u2019s take a look at how they do it:<\/p>\n<h3 id=\"header12\">On-Page SEO Checker<\/h3>\n<p><a href=\"https:\/\/www.semrush.com\/features\/seo-ideas\/\">On-Page SEO Checker<\/a>\u00a0helps you identify semantically related words. But there\u2019s one important detail: it only gives you the words used by your successful rivals from Google\u2019s top 10. There\u2019s no point in analyzing hundreds of SERPs for a given keyword. Why look at those who are ranking lower than you?<\/p>\n<p>You can find insights on semantically related words in the \u201cSemantic Ideas\u201d section:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SEMrush SEO Ideas\" height=\"185\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/06\/28\/062834e080d988d879c5b4462c97b898.png\/resize\/633x185\/\" width=\"633\" role=\"button\" \/><\/span><\/p>\n<p>They come with a detailed analysis of how many rivals use each of these words and how frequently each of them is encountered on their pages:<\/p>\n<p><span class=\"b-blog__image zoom\"><img loading=\"lazy\" alt=\"SEMrush SEO Ideas\" height=\"355\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/55\/2a\/552a3b08b24322dcaaa6ca81d7cfd749.png\/resize\/885x355\/\" width=\"885\" role=\"button\" \/><\/span><\/p>\n<p>On-Page SEO Checker will also notify you if any of your website&#8217;s pages are ranking in the top 10 and have a good chance of appearing in featured snippets, with actionable recommendations on how to improve these pages:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SEMrush SEO Ideas\" height=\"137\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/7a\/53\/7a531181f7b93f5fb1c2e571fc92dfe0\/resize\/703x137\/screen-shot-2017-11-20-at-185623.png\" width=\"703\" role=\"button\" \/><\/span><\/p>\n<h3 id=\"header13\">SEO Content Template<\/h3>\n<p>If you just need to optimize the text on a single page without going too deep into detail, <a href=\"https:\/\/www.semrush.com\/seo-content-template\/\">SEO Content Template<\/a>\u00a0is an extremely actionable yet simple tool. Simply enter one or more target keywords, and the tool will analyze the first 10 pages from Google that rank for these keywords, and give you recommendations on:<\/p>\n<ul>\n<li>Semantically related words to use on your page<\/li>\n<li>The readability score you\u2019ll need to achieve<\/li>\n<li>Text length<\/li>\n<li>Relevant backlink sources<\/li>\n<li>Basic SEO recommendations, like length of page title and meta description<\/li>\n<\/ul>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SEMrush SEO Content Template\" height=\"320\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/00\/1e\/001e6a1a08c58f46319c8fb1ce589670.png\/resize\/642x320\/\" width=\"642\" role=\"button\" \/><\/span><\/p>\n<p>You can also get some insights on how to organize your content without leaving the tool &#8211; we\u2019ll show you excerpts of your rivals\u2019 texts with your target keywords highlighted:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SEO Content Template\" height=\"273\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/b1\/9f\/b19fd007f22dca418e0f0610b9c8906e.png\/resize\/701x273\/\" width=\"701\" role=\"button\" \/><\/span><\/p>\n<h3 id=\"header14\">Keyword Magic<\/h3>\n<p>It would be nice if you could type in a target keyword and see the semantically related words separated into groups, get quick estimations of search volume, keyword difficulty and competition level in one tool. Oh, and see the SERP features triggered by each keyword as well.<\/p>\n<p>This tool does exist. <a href=\"https:\/\/www.semrush.com\/analytics\/seomagic\/start\">Keyword Magic tool<\/a> makes it easier by showing you all the information in one tab.<\/p>\n<p><span class=\"b-blog__image zoom\"><img loading=\"lazy\" alt=\"SEMrush Keyword Magic tool\" height=\"419\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/uploads\/media\/54\/15\/541577cc03c042d4a32d6ae0641154fe.gif\/resize\/885x419\/\" width=\"885\" role=\"button\" \/><\/span><\/p>\n<p>If you need more data, for example, the click potential or average difficulty for a keyword group, use the \u201cExport to Keyword Analyzer\u201d option.<\/p>\n<p>Moreover, the new \u201cQuestions\u201d filter allows you to collect hundreds of ideas on how to get a featured snippet in no time.<br \/>\u00a0<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SEMrush Keyword Magic tool - Question filters\" height=\"295\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/1f\/10\/1f10fe608fd0db21663577332fe800ec\/resize\/621x295\/004-kmt-questions.png\" width=\"621\" role=\"button\" \/><\/span><\/p>\n<h3>Topic Research [coming soon]<\/h3>\n<p>This tool is still in closed beta, but will soon be available for everyone. Here are a few words about its main functionalities:<\/p>\n<p>It gives you examples of the headlines your SERP rivals once used. Take a look at them to find common patterns (for example, everyone is using lists or mention the word \u201cvideo\u201d in headlines).<\/p>\n<p>It helps identify popular questions and related searches in your niche. This allows you to kill many birds with one stone: you\u2019ll get a chance to earn a featured snippet; you\u2019ll gain insights into real needs of your audience; you\u2019ll get valuable keyword ideas in no time.<\/p>\n<p><span class=\"b-blog__image zoom\"><img loading=\"lazy\" alt=\"semrush-topic-research-001.png\" height=\"455\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/b9\/ed\/b9ed0b063d15e06875a24034c847a9ac\/resize\/885x455\/semrush-topic-research-001.png\" width=\"885\" role=\"button\" \/><\/span><\/p>\n<p>Finally, when you simply need new ideas on what to write about, mind maps will come in handy, allowing you to create multiple sought-after content pieces, using just one seed keyword:<\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"semrush-topic-research-2.png\" height=\"651\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/bb\/76\/bb7675fd1aa5b1a44b93369523e34446\/resize\/835x651\/semrush-topic-research-2.png\" width=\"835\" role=\"button\" \/><\/span><\/p>\n<h2 id=\"header15\">How to Write Content That Succeeds in 2018: Key Takeaways<\/h2>\n<ul>\n<li>\n<p>Spend time on keyword research and defining an SEO-friendly structure before you actually start writing. Stuffing ready articles with keywords and adding subtitles just because you need to will seem unnatural, both for humans and search bots.<\/p>\n<\/li>\n<li>\n<p>Focus on adding valuable words associated with your topic instead of repeating the same keyword throughout your article.<\/p>\n<\/li>\n<li>\n<p>Use multiple sources to enrich your list of related keywords. Explore your and your competitors\u2019 social media pages for keyword ideas and questions to answer. Conduct a TF-IDF analysis. Ask your technical support to observe and note the terms your customers really use.<\/p>\n<\/li>\n<li>\n<p>Make good use of tools to automate the research processes.<\/p>\n<\/li>\n<li>\n<p>Many actionable takeaways can be easily found by simply looking at SERPs. You can discover which content formats are used by your top 10 rivals or borrow some nice ideas for headlines.<\/p>\n<\/li>\n<li>\n<p>Use lists and \u201cstep-by-step\u201d formats to increase your chances of earning a featured snippet. \u201cKeyword-based question + direct and concise answer\u201d is another proven format for getting into the featured snippet box.<\/p>\n<\/li>\n<li>\n<p>If you write an evergreen piece of content (a guide, for instance), don\u2019t hesitate to mention the current year in the title. You\u2019ll eventually get back to this article to update it, so a \u201c2016 guide\u201d can then be renamed a \u201c2017 guide\u201d when you add new valuable information to it.<\/p>\n<\/li>\n<li>\n<p>You can\u2019t earn a featured snippet unless you\u2019re already ranking high. To get results faster, start by optimizing the pages that are already ranking in the Google top 10 for your target keywords.<\/p>\n<\/li>\n<li>\n<p>Pay careful attention to your formatting, tags, and markups. Make sure these are used correctly and make your content clear, structured and easily crawlable for Google bots.<\/p>\n<\/li>\n<li>\n<p>If your competitor has already earned a featured snippet for your target keyword, it\u2019s not written in stone. Any other website can replace theirs sooner or later, so why not yours?<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"header16\">Passing the Mic to You<\/h2>\n<p>Have you already incorporated these best practices into your everyday content routine? Or do you consider them newfangled or too far removed from the actual work of a content creator? Let us know in the comments!<\/p>\n<p>I wish you have actually appreciated this short article on Content Marketing Best Practices: Content Writing in 2018 Then feel totally free to browse our various other posts, if you would certainly like to view even more short articles on search engine optimization. We have many more curated write-ups from Ahref and I wish you take pleasure in reading them.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/content-marketing-best-practices\/\">Read more&#8230;&#8230;&gt;click Here&lt;<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_2035\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_2035\" ).width(jQuery( \".scroller_2035\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>Seo likewise called SEO is a subject covered by several people and blog sites, its the procedure of making your internet site appearance appealing to the online search engine in the hope of getting a special position for your targeted keyword. Throughout my study I stumble upon many posts that provide some wonderful understandings to &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/content-marketing-best-practices-content-writing-in-2018-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Content Marketing Best Practices: Content Writing in 2018<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing Best Practices: Content Writing in 2018 - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/content-marketing-best-practices-content-writing-in-2018-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing Best Practices: Content Writing in 2018 - test\" \/>\n<meta property=\"og:description\" content=\"Seo likewise called SEO is a subject covered by several people and blog sites, its the procedure of making your internet site appearance appealing to the online search engine in the hope of getting a special position for your targeted keyword. 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