{"id":2038,"date":"2017-11-27T02:25:38","date_gmt":"2017-11-27T00:25:38","guid":{"rendered":"http:\/\/147.91.204.66\/wordpress\/how-to-upscale-7-tips-that-marketers-know-about-holiday-email-marketing-2\/"},"modified":"2017-11-27T02:25:38","modified_gmt":"2017-11-27T00:25:38","slug":"how-to-upscale-7-tips-that-marketers-know-about-holiday-email-marketing-2","status":"publish","type":"post","link":"http:\/\/147.91.204.66\/wordpress\/how-to-upscale-7-tips-that-marketers-know-about-holiday-email-marketing-2\/","title":{"rendered":"How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing"},"content":{"rendered":" <style>\r\n  .ui-tabs {display: table; }\r\n  .ui-tabs-nav {display: table;}\r\n \r\na.ui-tabs-anchor {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 15px; \r\n\tcolor: #B52700;\r\n        margin: 5px 20px;\r\n}\r\n\r\ndiv.ui-tabs-panel {\r\n\tfont-family: Tahoma;\r\n\tfont-size: 14px;\r\n\tfont-weight: normal;\r\n\tcolor: #B35B22;\r\n}\r\n\r\n  <\/style><p>Search engine optimization  likewise known as SEO is a subject covered by many individuals and  blog sites, its the process of making your  web site look  eye-catching to the  online search engine in the hope of  obtaining a preferential ranking for your targeted keyword.  Throughout my  research study I  stumble upon  numerous articles that  give some great insights to search engine optimization.<\/p>\n<p>  Listed below you  could  locate an article from Kiss Metrics which I  located to be   extremely  intriguing  as well as useful . <\/p>\n<p><span><span><span>The meaning of \u2018Holidays\u2019 is subject to perspective. It can be a good opportunity for throwing a Halloween party, catching up with long lost friends, carving a turkey during Thanksgiving, waiting expectantly for that specific deal during Black Friday sales, or unwrapping Christmas presents while sipping hot cocoa near the fireplace. <\/span><\/span><\/span><\/p>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>For a marketer, the onset of the\u00a0holidays is synonymous to gearing up for the biggest and busiest shopping season. The <a href=\"http:\/\/www.cmo.com\/adobe-digital-insights\/articles\/2016\/11\/8\/2016-holiday-shopping-up-to-the-minute-data-from-adi.html#gs.kpsq72w\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">total online sales recorded from Nov 1st to Dec 31st alone was about $91.7 billion<\/a> in 2016. So, to help email marketers, like you, make optimum utilization of this beneficial time we have compiled 7 tips that every email marketer knows about holiday email marketing; the catch is our insights on how to upscale them.<\/span><\/span><\/span><\/p>\n<h2>Tip #1: Plan Early<\/h2>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>Most of the articles you may have read earlier must be stating that email marketers begin preparing their holiday calendar and strategies based on the calendar almost months in advance. This helps avoid any last moment hiccups and plug any unseen holes. Christopher Donald, President of Operations &amp; Managing Partner at INBOXARMY, shares the same thought that planning your holiday email marketing strategy early can be a smart move for your business.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Holiday Email from Fortnum &amp; Mason\" height=\"1980\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/d3\/71\/d37139281cbb6300b7f96980492db87f\/resize\/430x1980\/fortnum-mason.jpg\" width=\"430\" role=\"button\" \/><i class=\"b-blog__image__text\">Fortnum &amp; Mason sent its first Halloween promotion email at around mid-September<\/i><\/span><\/p>\n<h3>Upscaling Scope<\/h3>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>While this stands true, all hope is not lost. Most brands send their Halloween promotion email a week prior to the holiday. <\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Forzieri\u2019s Halloween email\" height=\"2502\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/20\/db\/20db1a78c179a9ed9090f528790b9f7f\/resize\/701x2502\/forzeiri.jpg\" width=\"701\" role=\"button\" \/><i class=\"b-blog__image__text\">Forzieri\u2019s Halloween email that was sent exactly a week prior to Halloween<\/i><\/span><\/p>\n<h2>Tip #2: Segment Your List<\/h2>\n<p><span><span><span>Gifting someone based on their likes\/dislikes or wants tells so much about how well you know them. Personalization in emails is a similar concept, and your subscribers are bound to feel attached to your brand when you personalize your email content based on their preferences. One of the easiest ways to cater personalized content during the\u00a0holiday season is by segmenting your email list, believes Kath Pay, CEO Holistic Email Marketing. <\/span><\/span><\/span><\/p>\n<h3>Upscaling Tip<\/h3>\n<p><span><span><span>This holiday season, clean your mailing list too. No point in sending holiday emails to those subscribers who haven\u2019t engaged with your emails in the past 2-3 months.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"SideKick Email\" height=\"781\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/f4\/95\/f495d9cddc2c17cab1b6d031da911b56\/resize\/500x781\/sidekick.png\" width=\"500\" role=\"button\" \/><\/span><\/p>\n<h2>Tip #3: Spread the Cheer with Holiday-themed Subject Lines<\/h2>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>The holiday season means your subscribers\u2019 inbox is going to get flooded with promotional emails from all different brands. A relevant and contextual subject line can be the saving grace in such a scenario, says Dennis Dayman, Chief Privacy Officer, Return Path. As per Convince &amp; Convert, 35% of email opens are purely based on subject line alone.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image zoom\"><img loading=\"lazy\" alt=\"Subject Gmail Inbox - Email Subject Lines\" height=\"503\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/9f\/f0\/9ff0915fc18ca64f860e866c0184c8f3\/resize\/885x503\/subject-lines.jpg\" width=\"885\" role=\"button\" \/><\/span><\/p>\n<h3>Upscaling Tip<\/h3>\n<p><span><span><span>Since most of your subscribers are going to open your email on their mobile devices, you need to make optimum use of subject lines and pre-header text. The maximum supported characters for subject lines and pre-header text for different email clients:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span><span><span>Android Portrait:\u00a0 46 chars<\/span><\/span><\/span><\/li>\n<li><span><span><span>Android Landscape: 62 chars<\/span><\/span><\/span><\/li>\n<li><span><span><span>iPhone landscape: 64 Chars<\/span><\/span><\/span><\/li>\n<li><span><span><span>iPhone Portrait: 64 chars<\/span><\/span><\/span><\/li>\n<\/ul>\n<h2>Tip #4: Create a Holiday Guide<\/h2>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>Most brands tend to create Holiday guides in order to help their subscribers make the right choice during holiday shopping. This is a valuable resource wherein customers purchase products that match their interests or a central theme.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Holiday Email By HBO\" height=\"2814\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/08\/d0\/08d09bc448d9ece1a70b26a22d43d696\/resize\/750x2814\/hbo.jpg\" width=\"750\" role=\"button\" \/><i class=\"b-blog__image__text\">HBO shop\u2019s Holiday guide email showcases curated products that are neatly categorized<\/i><\/span><\/p>\n<h3>Upscaling Tip<\/h3>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>Add testimonials or Instagram live feeds in the email footer to strengthen the purchase impulse of your subscribers.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"The Body Shop Holiday Email\" height=\"1024\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/9b\/11\/9b1159eff243354dbd1f280f9a51a957\/resize\/272x1024\/the-body-shop.jpg\" width=\"272\" role=\"button\" \/><\/span><\/p>\n<h2>\u00a0Tip #5: Create Urgency<\/h2>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>Many brands tend to create a sense of urgency in their email copy by using words such as \u2018Limited Free Shipping\u2019 and \u2018Buy Now\u2019. This is effective in drawing up all the last moment shoppers by creating the fear of missing out.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Reitmans Holiday Email\" height=\"1806\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/7f\/44\/7f444966f8292386e3791d6801ec8558\/resize\/749x1806\/reitmans.jpg\" width=\"749\" role=\"button\" \/><i class=\"b-blog__image__text\">Reitmans has a simple email design wherein the focus of the subscriber directly rests on the bold text in the image.<\/i><\/span><\/p>\n<h3>Upscaling Tip<\/h3>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>Jaymin Bhuptani, Director of EmailMonks, suggests the inclusion of a countdown timer along with your holiday promotion email, cart abandonment, or advance sale announcement email to boost the conversion rate. When a countdown timer is used along with an actionable statement such as \u201cBuy within X-hours and get a 20% discount on the items in your cart\u201d, your subscribers subconsciously would worry about missing a great deal.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"J Crew Email\" height=\"1280\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/82\/83\/828372f08feacc8eb45f1eb846de0ef7\/resize\/558x1280\/jcrew-countdown.gif\" width=\"558\" role=\"button\" \/><\/span><\/p>\n<h2>Tip #6: Mobile First Designs and Responsive Emails<\/h2>\n<p><span lang=\"en-in\" xml:lang=\"en-in\"><span><span>The holiday<\/span><\/span><\/span><span lang=\"en-in\" xml:lang=\"en-in\"><span><span> season is the time to be around your loved ones, so a majority of the subscribers are going to open your emails in mobile and other handheld devices. So, brands are creating emails that are specifically designed for mobiles and the email elements are re-arranged for desktop layout.<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"A C Moore Email\" height=\"2580\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/fc\/5d\/fc5d3b0932b6884553bb435590f6cfb0\/resize\/650x2580\/ac-moore.png\" width=\"650\" role=\"button\" \/><\/span><\/p>\n<h3>Upscaling Tip<\/h3>\n<p><span><span><span>Most of the native mobile email clients support CSS3 coding, and with the help of keyframe animations, you can turn your plain holiday email into an interactive, visual wonderland. The plus point, in this case, is that the more your subscriber interacts with your email, the more time they spend in learning the message that your email conveys. This can significantly help your conversion rate. Those who open your email on a non-supporting email client can still get to experience your awesome email by clicking the \u2018view email online\u2019 link.<\/span><\/span><\/span><\/p>\n<p><span><span><span>Taco Bell is famous for including interactivity in their promotional emails. In the following email, all the 3 characters are static\/sticky, and rest of the email background moves when you scroll down. This is achieved by setting them as fixed positioned elements. <\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><a href=\"http:\/\/tacobell.mkt7706.com\/breakfastjourneyA\" rel=\"noopener noreferrer\" target=\"_blank\"><img loading=\"lazy\" alt=\"Tacobell-Email\" height=\"927\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/db\/9e\/db9e60c8227275a09b9e0a8c9698299a\/resize\/599x927\/tacobell.png\" width=\"599\" role=\"button\" \/><\/a><i class=\"b-blog__image__text\">Click on the email to experience the interactivity.<\/i><\/span><\/p>\n<p><span><span><span>On a similar tone, their Christmas promotional email made use of the concept of <i>\u2018Gamification\u2019<\/i> in emails, wherein the email copy changes based on user input\/interaction. As you can see yourself in this email, based on the alternative that you choose, the email copy displays a different message. In fact, the curiosity gets to you, and you tend to check all three alternates!<\/span><\/span><\/span><\/p>\n<p><span class=\"b-blog__image\"><img loading=\"lazy\" alt=\"Tacobell 3 option email\" height=\"953\" src=\"https:\/\/d30cz2g5jd7t8z.cloudfront.net\/media\/54\/58\/5458e2c78dff1a40ca9686a43431ffbc\/resize\/450x953\/taco.gif\" width=\"450\" role=\"button\" \/><\/span><\/p>\n<h2><span><span><span><span><span>Tip #7: Improving Cart Abandonment Emails Timing or Frequency<\/span><\/span><\/span><\/span><\/span><\/h2>\n<p><span><span><span>During online shopping, visitors abandoning their cart for varied reasons is bound to happen; identifying the cause and offering alternatives in a timely manner is what matters and it is very important especially during the holiday season. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Due to the increased visitor flow and limited stock, many marketers tend to reduce the time gap between cart abandonment and triggering of the email to help bring the abandoner back to the cart faster. No matter what improvements you do this holiday season, what you need to keep in mind is that your cart abandonment email needs to:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span><span><span>Be triggered quickly<\/span><\/span><\/span><\/li>\n<li><span><span><span>Remind the abandoner about the products in cart<\/span><\/span><\/span><\/li>\n<li><span><span><span>Have actionable content<\/span><\/span><\/span><\/li>\n<li><span><span><span>Show alternatives based on the abandoned products<\/span><\/span><\/span><\/li>\n<li><span><span><span>Have a holiday based message or seasonal greetings<\/span><\/span><\/span><\/li>\n<\/ul>\n<h3>Upscaling Tip<\/h3>\n<p><span><span><span>While cart abandonment emails have the immense scope of improvement this holiday season, do not forget the other behavioral or triggered emails. A social sharing button in the welcome email, \u2018Refer to a friend\u2019 option in the transactional email or holiday based message in the re-engagement email can prove very beneficial.<\/span><\/span><\/span><\/p>\n<h2><span><span><span><span><span>Wrapping Up<\/span><\/span><\/span><\/span><\/span><\/h2>\n<p><span><span><span>With the December holidays and New Year&#8217;s coming, you can still make use of the above tips to add that extra gleam to your email marketing campaigns this holiday season. How do you plan to execute your holiday email marketing plan this year? We would love to hear your thoughts.<\/span><\/span><\/span><\/p>\n<p>If you would certainly such as to check out more articles on search engine optimization then really feel free to search our various other posts. We have several even more curated short articles from Kiss Metrics and also I wish you take pleasure in reading them.<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/how-to-upscale-the-7-tips-that-marketers-know-about-holiday-email-marketing\/\">Read more&#8230;&#8230;&gt;click Here&lt;<\/a><\/p>\n<script type='text\/javascript'>\r\n jQuery(document).ready(function() {\r\n    jQuery( \"#tabs_2038\" ).tabs({\r\n    collapsible: true,\r\n    active: false\r\n        });\r\n\tjQuery( \".scroller_2038\" ).width(jQuery( \".scroller_2038\" ).width()+1);\r\n\t\r\n\t\r\n\t\r\n  });\r\n  \r\n  <\/script>\r\n  ","protected":false},"excerpt":{"rendered":"<p>Search engine optimization likewise known as SEO is a subject covered by many individuals and blog sites, its the process of making your web site look eye-catching to the online search engine in the hope of obtaining a preferential ranking for your targeted keyword. Throughout my research study I stumble upon numerous articles that give &hellip; <a href=\"http:\/\/147.91.204.66\/wordpress\/how-to-upscale-7-tips-that-marketers-know-about-holiday-email-marketing-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing - test<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/147.91.204.66\/wordpress\/how-to-upscale-7-tips-that-marketers-know-about-holiday-email-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Upscale: 7 Tips That Marketers Know About Holiday Email Marketing - test\" \/>\n<meta property=\"og:description\" content=\"Search engine optimization likewise known as SEO is a subject covered by many individuals and blog sites, its the process of making your web site look eye-catching to the online search engine in the hope of obtaining a preferential ranking for your targeted keyword. 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