Category: SEO

i hope you like this article on Daily Search Forum Recap: September 27, 2017

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See details of post Search in Pics: Google balloon statues, a Fiat Polski car & massage chair below

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

Google Polski Fiat car:

Source: Instagram

Google massage chair:

Source: Instagram

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See details of post Bing Ads adds URL tracking parameters for locations & extensions below

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i hope you like this post on New: Bulk Cancel Inactive Google AdWords Account

You can now cancel in bulk your inactive Google AdWords accounts from your manager account. All you need to do is login, select them and click edit and then cancel.

• Sign in to your AdWords manager account.
• From the page menu on the left, click Accounts, then click Management along the top.
• Check the box next to the accounts you want to cancel.
• Click Edit and select Cancel from the drop-down.

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See details of post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions below

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing Ads announces new Editor features for ad extensions
  Sep 28, 2017 by Susan Wenograd

  Now available: Support for scheduling and Shared Libraries for call and location extensions

• Canonical tags gone wild
  Sep 28, 2017 by Patrick Stox

  What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.

• Bug drops Sitelinks Searchbox from Google search results
  Sep 28, 2017 by Barry Schwartz

  Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results snippets.

• Bing Ads rolling out offline conversion imports to capture impact of ads on offline sales
  Sep 28, 2017 by Ginny Marvin

  Advertisers can upload offline conversion data from their CRMs into Bing Ads.

• 7 on-site SEO problems that hold back e-commerce sites
  Sep 28, 2017 by Pratik Dholakiya

  Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.

• Google local finder rolls out website mentions matching your query
  Sep 28, 2017 by Barry Schwartz

  After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content available on local business websites.

• Amazon just upped the ante in the battle of the virtual assistants
  Sep 28, 2017 by Greg Sterling

  Smart speakers are the ‘gateway drug’ to smart home adoption.

• Make user-generated content your brand’s secret weapon
  Sep 28, 2017 by Digital Marketing Depot

  Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

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See details of post Make user-generated content your brand’s secret weapon below

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.

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i hope you like this post on Google Singapore Top Contributor Summit

Top Contributors are those unpaid, volunteers that answer questions in the Google support forums on behalf of paid Google employees. To reward them, Google gives them freebies and also hosts Top Contributor summits around the world for them.

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See details of post Bing Ads announces new Editor features for ad extensions below

Bing Ads announced on Thursday some new features in Editor related to ad extension management.

These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version.

Ad extension scheduling

Advertisers can control when their ad extensions are shown in Editor, including by date, day of the week and time of day. There’s also support for times to be based on either the advertiser’s time zone or the searcher’s time zone.

These scheduling options allow advertisers to run ad extensions only during appropriate times and help enhance relevance. For example, a restaurant may want to have callout extensions enabled for the morning to highlight breakfast items, and then schedule them to turn off when breakfast stops serving and turn on callouts for dinner promotion.

The new scheduling options displayed when extensions are highlighted in Editor:

Clicking Edit in the Ad Schedule section of the editing pane brings up a scheduling window:

Shared Library support for call and location extensions

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See details of post Bug drops Sitelinks Searchbox from Google search results below

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See details of post SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips below

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• CSEs will compete head-on with Google Shopping in EU search results
  Sep 27, 2017 by Ginny Marvin

  To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines

• Google’s latest Easter Egg is a video game that shows up with searches for ‘snake’ & ‘play snake’
  Sep 27, 2017 by Amy Gesenhues

  Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile.

• SEO content strategy: How to grow visits by 300% in one year
  Sep 27, 2017 by Andrew Dennis

  Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.

• Google marks its 19th birthday with a ‘Google birthday surprise spinner’ doodle
  Sep 27, 2017 by Amy Gesenhues

  The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google’s 19 years.

• Why going global is essential to your business
  Sep 26, 2017 by Chris Sherman

  There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?

• Alphabet to create separate business unit in Europe to run Google Shopping
  Sep 26, 2017 by Greg Sterling

  Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.

• The non-developer’s guide to reducing WordPress load times up to 2 seconds (with data)
  Sep 27, 2017 by Tom Demers

  Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.

• Updated for 2017! Enterprise Paid Media Campaign Management Platforms
  Sep 27, 2017 by Digital Marketing Depot

  The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

view the original article here