See details of post Search in Pics: Google balloon statues, a Fiat Polski car & massage chair below
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Google Polski Fiat car:
Source: Instagram
Google massage chair:
Source: Instagram
See details of post Bing Ads adds URL tracking parameters for locations & extensions below
i hope you like this post on New: Bulk Cancel Inactive Google AdWords Account
You can now cancel in bulk your inactive Google AdWords accounts from your manager account. All you need to do is login, select them and click edit and then cancel.
See details of post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions below
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Now available: Support for scheduling and Shared Libraries for call and location extensions
What happens when canonical tags get out of control and how can you rein them in? Columnist Patrick Stox shares his findings and insights.
Google is working on fixing a bug that has removed the internal site search box that typically appears with some search results snippets.
Advertisers can upload offline conversion data from their CRMs into Bing Ads.
Is your e-commerce site experiencing weak organic traffic? Columnist Pratik Dholakiya shares some common issues that impact SEO for online retailers and offers a few suggestions.
After a few weeks of testing, Google is now rolling out a feature that shows local listings can surface content available on local business websites.
Smart speakers are the ‘gateway drug’ to smart home adoption.
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]
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See details of post Make user-generated content your brand’s secret weapon below
Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content.
i hope you like this post on Google Singapore Top Contributor Summit
Top Contributors are those unpaid, volunteers that answer questions in the Google support forums on behalf of paid Google employees. To reward them, Google gives them freebies and also hosts Top Contributor summits around the world for them.
See details of post Bing Ads announces new Editor features for ad extensions below
Bing Ads announced on Thursday some new features in Editor related to ad extension management.
These new features are now available for the Windows version of Bing Ads Editor, and they will soon be available for the Mac version.
Advertisers can control when their ad extensions are shown in Editor, including by date, day of the week and time of day. There’s also support for times to be based on either the advertiser’s time zone or the searcher’s time zone.
These scheduling options allow advertisers to run ad extensions only during appropriate times and help enhance relevance. For example, a restaurant may want to have callout extensions enabled for the morning to highlight breakfast items, and then schedule them to turn off when breakfast stops serving and turn on callouts for dinner promotion.
The new scheduling options displayed when extensions are highlighted in Editor:
Clicking Edit in the Ad Schedule section of the editing pane brings up a scheduling window:
See details of post SearchCap: Happy birthday Google, EU Google Shopping changes & SEO tips below
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
To provide “equal treatment” in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
Announced in conjunction with Google’s 19th birthday surprise spinner doodle, the digital game can be played on both desktop and mobile.
Creating great content isn’t enough to achieve great SEO results in and of itself. As columnist Andrew Dennis demonstrates, there is a lot that goes into a truly effective content strategy.
The spinner leads to searches for 19 different Easter egg games and quizzes launched during Google’s 19 years.
There are 7.5 billion people in the world. Are you reaching all of your potential customers with your search marketing campaign?
Effort is attempt to comply with European antitrust decision; would force Google to bid against rivals in the AdWords auction as a standalone entity.
Wondering where to start with page speed improvements? Columnist Tom Demers shares how he tackled page speed improvements on several WordPress sites without (much) input from a developer.
The paid media marketing landscape has become increasingly complex, as the speed of search engine algorithms and development changes accelerates and marketers demand more integrated channel capabilities. Automating paid media campaign management through an enterprise platform can improve efficiency and productivity. MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market […]
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i wish you like this article on More Google Algorithm & Search Results Shuffling
Yea, yea, yea, more of the same. Google is updating their search results, it is in flux, search results are shuffling around. But I only try to report it when the signals all seem to be higher than the normal day to day shuffles. I always see people complaining about changes in Google but when it reaches certain levels, that is when I decide to cover it.
The ongoing WebmasterWorld thread has a spike in complaints from webmasters and SEOs about ranking shuffles and the automated tracking tools also show huge changes. Here are some comments from the threads:
This week was the worst week we have seen from google since panda 4. With all other updates we gained traffic but this one hit us with >50%. Sales form google organics, adwords and Shopping ads are off by 95%.
We have seen the same. We’ve grown massively over the past few months and this week we have lost ranking from positions 2/3 to 5/6. Its impacted us dramatically.
I’ve noted some interesting changes in the SERPs this week. Too early to say what’s up, and it’ll have to settle before making a better assessment.
For info sites, I’ve seen recent good results by moving away from keyword structured pages to answer based content. Those pages got a jump in SERP inclusion.
I know a lot of people take these types of tools with a pinch of salt, but Algoroo and moz and showing big movements today in the US. In my experience, the UK usually follows. Hopefully its a reversal of what happened last week – because we’ve definitely been hit with something.
It is hard to say if this is related to the September 20th update or another Google update or unrelated at all. Google has not commented on anything this week, of course.
Here are some charts from the automated tools.
SERPMetrics:
Algoroo:
SEMRush:
Mozcast:
RankRanger:
Accuranker:
