Category: SEO

See details of post SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update below

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• AdWords Editor update supports Shopping Showcase Ads
  Sep 20, 2017 by Ginny Marvin

  Create and edit the newest Shopping ad format in Editor.

• Looking at marketing automation platforms? We compare 14 vendors
  Sep 20, 2017 by Digital Marketing Depot

  Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. This MarTech Today buyer’s guide compares 14 leading B2B marketing […]

• Anatomy of a Google search listing
  Sep 20, 2017 by Stephan Spencer

  There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success.

• 3 reasons SEO is the account-based marketer’s secret weapon
  Sep 20, 2017 by Nate Dame

  A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together.

• Account-level ad extensions now available in Bing Ads
  Sep 20, 2017 by Ginny Marvin

  The update is currently rolling out globally.

• Ahead of the holidays, Google Merchant Center sees substantial upgrades
  Sep 20, 2017 by Greg Finn

  Tools to edit values, conform to specifications and list in multiple countries make modifying feeds easier than ever.

• Google kills test of second description in search ads
  Sep 20, 2017 by Ginny Marvin

  The additional line of ad copy is no longer eligible to display.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

check out here

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See details of post Google kills test of second description in search ads below

A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads.

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i hope you like this post on Daily Search Forum Recap: September 19, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

• Google: Shopping Cart Abandonment Not A Search Ranking Factor
  
  
  
  Google’s John Mueller said that having a high shopping cart abandonment rate is not a specific issue with ranking in Google. It is not a ranking signal…




• Does The Time To Fetch & Render Indicate Possible Google Crawling Issues?
  
  
  
  Andrew Shotland asked Google’s John Mueller an interesting question around the fetch and render tool in the Google Search Console…




• Google Keeps Debunking 301 Redirect Dilution Myths
  
  
  
  For the past couple years, Google has been trying to communicate that 301 and 302 redirects pass full PageRank…





• Google AdSense Ad Balance Tool Now Back
  
  
  
  Google posted on the AdSense Google+ channel that the ad balancer tool which is a tool that can be used to show less lower paying ads on your site…




• Google Logo For Amalia Hernandez – 100th Birthday Of The Mexican Ballet Dancer
  
  
  
  Today on Google’s home page in the US, Mexico, Canada and many other regions is a special Google logo, Doodle, for Amalia Hernandez. It would be her 100th birthday today…




• Google Ski Lift & Hot Air Balloon Cart
  
  Here is a photo I found on Instagram of a room at Google where they have an indoor ski gondola lift and a hot air balloon cart side by side. I am not sure of the purpose of the room but it looks like

• Apple blocking ads that follow users around web is ‘sabotage’, WebmasterWorld
• BlueBorne, WebmasterWorld
• Google is removing my images after I optimized my site speed, WebmasterWorld

Feel free to visit this post on Daily Search Forum Recap: September 19, 2017 any time

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See details of post SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini below

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4
  Sep 19, 2017 by Greg Sterling

  The device is Google’s answer to the low-cost Amazon Echo Dot.

• SMX East early bird rates expire Saturday. Register now!
  Sep 19, 2017 by Search Engine Land

  The sun is about to set on SMX East early bird rates! Join thousands of search marketers and learn the latest SEO and SEM tactics at SMX East, October 24-26 in New York City. Act now for big savings. Here’s what’s in store: 58 sessions, keynotes and clinics featuring proven, actionable tactics on paid search advertising, […]

• Bing says links are still a very important ranking factor
  Sep 19, 2017 by Barry Schwartz

  A recent interview with a Bing representative suggested links will be downplayed for rankings in the near future. But that is not currently the case.

• What SEOs need to know about Baidu in 2017
  Sep 19, 2017 by Hermes Ma

  Interested in breaking into the Chinese search market? Columnist Hermes Ma shares some recent Baidu updates, along with SEO advice for those trying to rank in the Chinese search engine.

• An integrated approach: From SEO to PPC and beyond
  Sep 19, 2017 by Chris Liversidge

  Columnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot topic this year.

• Google iOS app now makes related content suggestions
  Sep 19, 2017 by Greg Sterling

  An expandable carousel at the bottom of the page will show related stories and content pages.

• Google gradually limiting search ads on addiction treatment queries
  Sep 19, 2017 by Ginny Marvin

  Another side effect of the opioid epidemic: A marketing environment ripe for abuse.

• Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder
  Sep 19, 2017 by Amy Gesenhues

  Today would have been the dancer and choreographer’s 100th birthday.

• 8 major Google algorithm updates, explained
  Sep 19, 2017 by Sponsored Content: SEO PowerSuite

  Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get […]

• Google Search lets readers find e-books at their local libraries
  Sep 18, 2017 by Amy Gesenhues

  The new search feature is currently available on mobile.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

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See details of post Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4 below

Google is set to reveal the Pixel 2 smartphone and potentially other hardware at an event on October 4, in time for holiday shopping. While the Pixel 2 is set to be the star of the event, a prominent supporting role will be played by the new “Google Home Mini.”

This is apparently Google’s answer to the low-cost Amazon Echo Dot. According to Droid Life, it will be priced comparably at $49 and be available in three colors.

Image credit: Droid Life

The device will support the Google Assistant and reportedly will provide the same functionality as Google Home. It’s all but certain the sound quality won’t be as good. And there may be other hardware compromises to bring costs down. It will very likely broaden the market for Google Home and the Google Assistant.

Amazon has created multiple Alexa devices for different budgets:

• Dot — $49
• Echo Tap — $129
• Echo — $179
• Echo Show — $229

Amazon often discounts the devices and offers multiple purchase incentives, including on the Dot. To date, Google has only introduced the Home, which retails for $129 but is often discounted to $99. Apple’s Siri-powered HomePod is going to retail for $349 and is positioned as a higher-end smart speaker for the Sonos demographic.

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See details of post An integrated approach: From SEO to PPC and beyond below

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking.

Reflecting on what were hugely insightful conferences, I’d like to run over themes that stood out to me — and how digital marketers can put insights drawn from them into practice.

Attendees of both conferences were spoiled for choice: Speakers from the world’s largest and most inspiring companies, including Google, Moz and Skyscanner, headlined stages. Members of our paid search team were particularly wowed by the session delivered by Wil Reynolds, the founder of Seer Interactive.

Breaking down silos

Wil Reynolds’s background commanded the audience’s attention from the get-go with a story that is still relatively unusual in the marketing world. Originally an SEO expert who turned to PPC, Reynolds suggested that the notion of switching between elements of search marketing shouldn’t be unusual in 2017, but that it unfortunately still is.

Typically, search professionals specialize in either paid or organic search and rarely move from one to the other. However, combining these skill sets can strengthen a marketing team and add value to the services it delivers to its clients.

I think that’s an important lesson for marketers, whether agency or client-side. Integrated marketing strategies are more effective than siloed efforts, and we have no shortage of case studies to that effect here at QueryClick.

Describing how he broke out of his own silo and combined SEO with PPC, Reynolds highlighted how the two areas of search complement each other — a message that resonates with me personally as a marketing professional who recognizes that an integrated approach delivers the strongest results.

A holistic approach

In a modern digital marketing world, however, the merging of skills goes far beyond mastering both SEO and PPC. The way people consume content has drastically changed over the last decade. The rise in mobile media consumption has led to a diverse range of content platforms, and marketers now have extensive opportunities to tailor their messaging and reach their target audiences.

To ensure consistency across platforms, today’s brands demand an integrated approach with a cross-skilled team that breaks down silos, produces more meaningful data and offers them more bang for their buck.

Running organic and paid search campaigns simultaneously (with a single point of truth in reporting) allows integrated marketing teams to define the keywords that have the highest conversion rate and therefore determine the themes that will optimize a brand’s overall digital marketing strategy. To work effectively, however, it must be rolled out across SEO, PPC, social media, PR and conversion rate optimization (CRO), with each team working closely together in order to achieve the brand’s end goals.

Bridging the gap

Of course, there are risks to adopting an integrated approach. There can be a huge disconnect between PPC and SEO campaigns, for example, and work must be done to bridge the gap between both disciplines. Ensuring that the work of the SEO and PPC teams complement each other, and that they can yield valuable data and insights for that work, should result in campaigns that are more targeted and relevant to the brand’s audience.

I’ve written before about how you can integrate paid and organic search behaviour in a blended “Halo” report, and I think it’s just one example where integrating channels provides significant insight value to both channels.

Of course, creating an integrated strategy is an art form as much as it is a science, and without the appropriate tools at hand, it’s not always possible. Power BI, a data visualization tool which can pull deeper integrated organic and paid metrics together, can help marketers present a visual representation of PPC and SEO activity live, allowing both teams to move away from working and reporting in silos and allowing an instantly accessible “single point of truth.”

Get the full picture

During the conclusion of his session at The Turing Festival, Reynolds pointed out that it is important to recognize that SEO and PPC look at the world differently. He described PPC professionals as being akin to “creative accountants,” working to meticulous precision, and suggested that SEOs are more like “poker players,” keeping their cards close to their chest.

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i wish you like this post on Google Search Algorithm Update On September 16th

I was incredibly tempted to do a special alert news story Saturday night on a Google algorithm update that seems to have touched down Saturday morning or late Friday but I decided to see how the Sunday chatter around it would be. In short, I noticed an unusual number of people complaining about the Google search results in the ongoing WebmasterWorld thread and some on Black Hat World starting early Saturday.

But Sunday and this morning, the chatter significantly died down. Some say whatever happened Saturday morning, it reverted back the next day. We have seen this before, it may have been a bug or something else but the chatter has 100% died down a lot.

Here is some of that Saturday chatter:

Thing are looking strange today, my bounce rate is up, and my page per session are down, Traffic is down marginally, too early to know for sure if it is significant. This after a few weeks of slowly but steadily growing traffic.

We’re seeing a strong increase yesterday and today (compared to the same days last week), but it’s probably because of the big, big increases in Texas and Florida traffic now that the hurricanes have moved on. (Florida is running 122 percent ahead of last Saturday, for example, and the day isn’t over.)

Things Reverted to poor traffic on FRIDAY 15th and SAT SUN.. so whatever happened has gone back to #@$ now. =/

Total drop in traffic with sessions down over 20% on the week. Must be that “anomalous” overshoot of 4.3 clicks that triggered the hammer. Over the week, data insights were all sunshine and unicorns, yet end of week tally is a loss. smh – perhaps it was the hurricane murmuration. lol

Yes, most of the tools also went nuts on or around Sunday. Here are screen shots:

Mozcast:

SERP Metrics:

Accuranker:

RankRanger:

SEMRush:

Algoroo:

And now that Google says these tools are often right – and we have webmaster chatter – maybe something went wrong on Saturday with Google’s search algorithms?

Feel free to visit this post on Google Search Algorithm Update On September 16th any time

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See details of post Google Search lets readers find e-books at their local libraries below

Google just made it easier for readers to find an e-book at their local library.

Per the following tweet from Google, mobile search results for a book now include a “Borrow e-book” option under the “Get Book” section.

Calling all U.S. bookworms! Now you can take a look at what e-books are available to borrow at your local library, right in Search. 📚 pic.twitter.com/jxiripTUMh

— Google (@Google) September 18, 2017

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See details of post The YouTube Ads perk you didn’t know existed below

It should be no surprise to anyone that online video consumption has exploded in the last five years. YouTube is the second most trafficked site globally, according to Alexa rankings (behind Google Search, of course), and it has over 1 billion active users on the platform. That’s roughly one-third of all internet users around the world. One-third!

With all that growth and activity, businesses are quickly realizing the advantages of using online video as a means of marketing their services to a targeted audience of their choosing.

The problem is, creating a polished video to attract new business isn’t the easiest thing in the world to do, and there’s data to back that up. According to Buffer’s 2016 Social Media Report, a whopping 83 percent of marketers said they would like to create more video content if time, money and resources were no obstacles.

So what’s a cash-strapped marketer interested in getting into digital video content to do?

Enter Google’s YouTube Director Onsite.

What is YouTube Director Onsite?

YouTube Director Onsite is a recently launched Google service that helps businesses create polished videos to showcase their products and services online. The service itself is technically free, though they ask that you spend at least $150 to advertise on YouTube once the video has been created.

How does Director Onsite work?

According to Google, the whole process, from the planning stages to having the video in your hands, happens in two steps over the course of two to three weeks. Let’s dive in.

Step 1: Plan the video you want to create

Businesses kick off the project by selecting the video template they feel is best fit for their business goals. Google breaks their video templates down into four main categories:

• All About Your Business. If you’re interested in giving an overview of your product, service or company, this would be the best category to select.
• Getting Personal. This category is the best option for you if you’re looking to share some personal information about your business, like founder stories or mission overview.
• Product Showcase. This category is a great option if you’re interested in showing off a specific product in detail.

There are multiple examples of each category on the YouTube Director page to give you a better idea of the specific template category to select. Once you select your template, Google will match you with a professional filmmaker to help you write a script. This process takes roughly one to two hours.

It’s important to note that once your script is completed, you are no longer able to make any adjustments to the template or the structure of your video. Take some time during the first call with your filmmaker to clearly explain your business and the goals you have for the final video. They will be able to tell you if the template you selected is the best fit, based on your goals, or recommend an alternative prior to writing the script.

Step 2: Shoot your video with Google

With your template selected and your script written, it’s time for your close-up. Your filmmaker will work with you to schedule a time for the video shoot that works best for you and your team.

My recommendation is to stick with the time you selected and only reschedule if it’s absolutely necessary. There’s room for a tiny bit of flexibility here, but if you reschedule the video any time after the 30-day mark of creating your project, Google may make you start the project from the beginning and assign you a new filmmaker.

The video shoot will last for two or three hours, and your filmmaker will edit and deliver the video to you on the same day as the shoot. Not too shabby for a few hours of work.

How is this different from other video creation services?

The most obvious difference between using YouTube Director Onsite vs. a local video creation service is the cost. Having gone through the process of using a traditional video creation service myself, I can attest to spending thousands of dollars on a video that I ultimately wasn’t happy with by the end of the project.

While there are no guarantees that you will be satisfied with the results, the time investment and cost are small enough to justify an experiment. It’s also important to note that Google trains their filmmakers on YouTube best practices. This means the edited video is built to perform well as a standalone video on your website and as a promotional YouTube ad.

What’s the catch?

Surprisingly, there isn’t anything that should prevent a resources-strapped business that’s interested in creating video content from taking full advantage of this service.

That being said, there are a few things you should keep in mind before getting started. First, YouTube Director Onsite is a “free” service — so long as you commit to spending $150 on YouTube advertising. In my opinion, a professional quality video plus targeted traffic sent to that video for $150 is still a pretty sweet deal.

Second, the final video will include the YouTube Director logo in the corner of your video. It appears 10 seconds into the video and lasts for 10 seconds.

Third, the service is only available in seven US metro areas: San Francisco, Los Angeles, Chicago, Atlanta, Washington, D.C., New York and Boston. Google says they intend to expand to more metro areas quickly.

All things considered, these are small prices to pay for professional video content that can be used in a number of different ways (video content for your website, online ads and so on).

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i hope you like this article on Breaking: Google AdSense Stops Showing Ads For Many Publishers

The Google AdSense forum has begun lighting up with publishers complaining that their AdSense ads are no longer showing up on their web sites. There seems to be hundreds, if not in the thousands of complaints starting early this morning or last night.

I don’t see any response from Google yet and I am unsure if this is a bug or some sort of quality clean up on publishers. I personally am able to see AdSense ads on some sites, including the one ad unit I have on this site.

There are also complaints of this on Twitter and other social networks. Again, I did not see any word from Google on this but here is a screen shot of just some of the complaint threads:

Again, I see probably over 1,000 complaints across hundreds of threads about ads not loading or appearing on their websites.

Do you have any issues?

Forum discussion at Google AdSense Help.

Update: Google is aware of the issue:

Here you go 😎 pic.twitter.com/qbsP5gut3m

— Express Blogger (@expressblogger) September 15, 2017

Update 2: Many are now reporting as of around 1pm EST that their ads are showing up again.

Update 3: Google sent us this statment, “​It ​was a minor bug impacting a very limited number of AdSense publishers. ​There’s a​ fix ​- it’s being rolled out currently.”

— Express Blogger (@expressblogger) September 19, 2017

Feel free to visit this post on Breaking: Google AdSense Stops Showing Ads For Many Publishers any time

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