Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

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In June, Google was fined $2.7 billion by the EU for “favoring its own content” in shopping search results. The company is reportedly appealing the decision.

In the interim, Google has been compelled to propose an alternative presentation of search results to remedy and respond to the EU decision. According to Reuters, the company “has offered to display rival shopping comparison sites via an auction.”

While we haven’t seen any specific details of Google’s proposal, this approach is conceptually similar to the “rival links” proposal that was proposed and failed to settle the antitrust dispute before the formal Statement of Objections (antitrust case) was filed in 2015.

About The Author

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

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